Marketing Account Strategist

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

An FSM Account Strategist is the primary marketing consultant for a portfolio of client partners, leveraging the high-quality services provided by FSM’s production teams to achieve client goals. The position is responsible for building relationships with all clients in the portfolio, devising their intentional marketing strategies, communicating the value provided by those ongoing strategies, and acting as liaison between clients and the internal team. Account Strategists evaluate digital reports to inform strategy, write creative briefs to convey client initiatives, coordinate closely with Project Managers to produce desired outcomes, manage day-to-day client needs, and complete other duties that ensure the continued success of FSM and its clients. The position reports to the Director of Partnership.

FSM’s ideal Account Strategist must have:

Top-Notch Communications Skills. You’re not just a good writer and speaker, you are good at listening, capturing ideas, presenting, writing creative briefs, and more.

Marketing Expertise. You have a comprehensive knowledge of the marketing landscape through experience leading diverse campaigns and MarComm efforts. A strategic thinker, adept at devising client-specific marketing strategies.

Intentional Relationship Building Skills. You are able to build rapport and credibility with clients on professional and personal levels while easily collaborating with the internal team.

Discernment. You can accurately evaluate situations, foresee and understand implications, and manage time based on an understanding of priorities.

Admirable Work Ethic. You are driven by a desire to get the job done and care about achieving your clients’ goals.

Primary Responsibilities

Listen to, understand, and consult with clients on their needs and goals

Ideate and facilitate solutions to help drive client initiatives, documenting tactics in Account Plans

Convey client needs/goals and context to the internal team verbally and in writing

Navigate all client interactions with a focus on partnership and workability

Prepare and present strategies, media plans, and creative concepts at client meetings

Conduct daily and weekly client interactions, proactively reaching out to clients

Collaborate with cross-functional teams to produce effective deliverables and outcomes for clients

Appropriately balance internal and external demands so that all work is completed in a timely fashion according to its urgency

Measures

Disciplined execution of account plans that clients view as successful

Frequent clear communication that makes clients feel FSM is easy to work with

Skill Set

Proven experience in managing multiple client relationships and strategies

Effective organization and time management skills

Impeccable written and phone communication skills

Knowledge and pursuit of leading-edge advertising, marketing, and technology trends

Knowledge of metrics and reporting, and experience communicating data in a simple way

Self-starter who thrives in a rapidly-changing environment

High-energy team spirit with a dedication to team success and commitment to agency excellence

Education and Experience

3+ years of marketing and communications experience in an agency environment (additional experience on the client-side is strongly considered)

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