VP Creative Director (TV Creative Marketing) Job at Sony Pictures Entertainment,

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, SPIDER-NOIR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

Sony Pictures Television Studios (SPTS) is seeking a highly creative and hands‑on Vice President, Creative Director to help shape and elevate the studio’s creative marketing output across franchise, brand, social, AV, and campaign creative for scripted television. Reporting to the SVP, Creative Marketing & Content, this role is designed for a modern creative leader with deep entertainment marketing instincts and a strong point of view – someone equally comfortable concepting breakthrough creative, shaping campaign storytelling, and leading multidisciplinary teams through execution. This is not a traditional oversight role. The ideal candidate is a player‑coach creative executive who actively develops and elevates work across every touchpoint, from key art and trailers to social‑first storytelling, digital content, experiential activations, and emerging platform creative. The ideal candidate brings agency‑level creative rigor, strong cultural instincts, and a deep understanding of how premium entertainment brands engage audiences in today’s fragmented media environment.

Hands‑On Creative Leadership

Personally shape and elevate creative work from concept through final execution across campaigns, franchise initiatives, and brand storytelling

Lead creative development across:

Key art

AV/promos/trailers

Social video

Digital and platform‑native content

Motion graphics

Experiential activations

Franchise branding systems

Lead brainstorms, creative reviews, editorial discussions, campaign development, and creative presentations

Bring a strong creative point of view and the ability to push work toward breakthrough, culturally resonant execution

Translate strategy into compelling creative ideas with clear audience understanding and platform fluency

Operate as both a creative leader and active creative contributor across high‑priority projects

Maintain a high creative bar across all campaign and franchise work

Franchise & Brand Campaign Leadership

Serve as a key creative partner to the SVP, Creative Marketing & Content across all franchise, campaign, and studio brand initiatives

Help define and evolve franchise creative identities, visual systems, campaign language, and audience engagement strategies

Lead integrated 360 creative campaigns supporting premium scripted series across streaming and linear partners

Develop social‑first and culturally relevant campaign approaches that authentically engage audiences and fandoms

Partner closely with Franchise Management, Marketing, Current Programming, Research, PR, Production, and streaming
etwork partners

Help identify emerging creative trends, audience behaviors, platform opportunities, and new storytelling formats

Social, Digital & Audience Engagement

Champion platform‑native creative thinking across YouTube, TikTok, Instagram, emerging digital platforms, and evolving fan spaces

Lead the development of social‑first campaign creative designed to drive conversation, engagement, and audience growth

Understand how audiences consume entertainment marketing differently across platforms and generations

Help shape innovative approaches to companion content, digital originals, influencer activations, fandom engagement, and experiential storytelling

Bring strong editorial instincts across pacing, music, visual storytelling, tone, and audience connection

Team Leadership & Creative Culture

Lead and mentor internal creative teams across:

Design

Social creative

Creative production

External creative vendors/agencies

Inspire teams through strong creative ideas, clarity of direction and active engagement in the work itself

Create an environment of high creative standards, curiosity, experimentation, accountability and collaboration

Provide actionable and creatively ambitious feedback that elevates both concept and execution

Lead by example as an active creative contributor, not solely as a manager of process

Help establish scalable creative workflows and operational efficiencies within an evolving in‑house agency model

Creative Operations & Execution

Oversee multiple simultaneous campaigns and creative workstreams in a fast‑paced studio environment

Partner with operations, production, legal, PR and marketing teams to ensure smooth execution from concept through delivery

Collaborate with internal and external production partners across shoots, editorial, graphics, experiential builds and digital execution

Help manage agency and vendor relationships as needed

Participate in campaign planning, shoot oversight, post‑production reviews and strategic creative discussions

Qualifications

10+ years of creative leadership experience within entertainment marketing, streaming, television, creative agencies, studios or related media environments

Strong portfolio demonstrating personally developed and creatively led entertainment campaigns across AV, social, design, digital and brand creative

Proven experience operating in a fast‑paced agency or in‑house agency environment managing simultaneous high‑profile campaigns

Deep understanding of premium television marketing and franchise‑building strategies

Strong creative authorship and ability to personally shape campaign work across multiple formats and platforms

Demonstrated ability to move fluidly between creative strategy and hands‑on execution

Exceptional creative taste level with strong storytelling instincts and audience understanding

Deep understanding of fan culture, social behavior and culturally resonant entertainment marketing

Strong editorial instincts across music, pacing, visual storytelling and emotional audience engagement

Experience leading multidisciplinary creative teams while maintaining a high level of direct creative involvement

Strong presentation and communication skills with the ability to articulate creative rationale to executives, filmmakers, creators, talent and partners

Experience working directly with talent, producers, showrunners, agencies and studio
etwork executives

Passion for storytelling, entertainment, pop culture, fandom and emerging creative trends

Preferred Experience

Entertainment agency background strongly preferred

Streaming campaign experience highly preferred

Experience leading social‑first and platform‑native creative campaigns

Experience developing integrated AV, design and social creative systems for franchise/IP marketing

Familiarity with creative production workflows, editorial pipelines and content creation across multiple formats

Experience overseeing creative for experiential activations, fan engagement initiatives and digital content extensions

Leadership Characteristics

Creative taste‑maker with strong instincts and high standards

Hands‑on creative thinker and builder

Strategic but execution‑oriented

Collaborative and solutions‑focused

Calm, decisive, and highly organized under pressure

Able to inspire teams while actively elevating the work itself

Entrepreneurial mindset with passion for innovation and experimentation

Comfortable operating in ambiguity while building scalable creative systems and processes

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