Social Media Specialist

Job Summary
The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience‑focused content, and consistent brand and messaging alignment.

Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short‑form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.

This position will lead social media analytics, performance reporting, content planning, and cross‑school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data‑driven insights and reporting.

Responsibilities

Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.

Plan, create, capture, edit, and publish social media content, including short‑form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.

Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience‑focused storytelling.

Manage the day‑to‑day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.

Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.

Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.

Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.

Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.

Support live and special‑event social media coverage, including occasional evening and weekend responsibilities as needed.

Minimum Qualifications
EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

Preferred Qualifications

Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.

Experience capturing, filming, editing, and producing social media content, including short‑form video, photography, interviews, and event coverage.

Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.

Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.

Experience coordinating projects and collaborating with multiple stakeholders in a fast‑moving environment.

Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.

Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.

Pay Rate Range: $43,796 – $75,000

Location: Campus, Salt Lake City, UT

Work Schedule: M–F 9:00 AM to 5:00 PM

Benefits
Learn more about benefits at benefits.utah.edu

EEO Statement
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). Help is available at oeo.utah.edu.

Online reports may be submitted at https://oeo.utah.edu and https://publicsafety.utah.edu/safetyreport/. For additional safety information, a paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5‑108: Transfer of Benefits Eligible Staff Members, a new hire who is still serving a 12‑month probationary period will not be hired into another University job until the successful completion of the probationary period.

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