Marketing Manager

Position Level: Two, exempt Salaried Position

Responsibility
The Marketing Manager position is responsible for planning and implementing marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties:

Job Duties

Develops and implements strategic marketing plans and sales plans and forecasts to achieve company objectives for products and services.

Development of content for marketing promotions

Provides art direction for all media including print and digital

Stay current on changes in insurance laws affecting company programs and member/employer responsibilities.

Prepare proposals for new and renewal business opportunities

Plans and develops advertising and promotion activities including print, online, electronic/digital media, and direct mail.

Develops and recommends product positioning and relationship pricing strategy to produce the highest possible long-term market share.

Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

Coordinates tradeshow booth displays

Monitors competitor products, sales and marketing activities.

Establishes and maintains relationships with industry influencers and key strategic partners in employee benefits, property & casualty insurance, captive insurance, meetings and association management industries.

Prepares marketing activity reports and presents to executive management.

Establishes and maintains a consistent Elevanta image throughout all product lines, promotional materials, and events.

Represents company at trade association meetings to promote products and services.

Identifies new target markets and develops plan for engagement

Directs product research and development for new association programs and services

All other duties as assigned
Experience and Education

Five (5)years related experience in insurance sales, affinity programs and/or association programs and services

Experience with association, franchise or restaurant insurance programs a plus

Extensive experience in both property & casualty insurance as well as employer sponsored group benefits

Salesforce or other CRM programs

Proficient in Web design, social media and digital marketing including email marketing

Video production and editing experience preferred

Advanced knowledge of MS Office software and project management software

Considerable knowledge of grammar, punctuation and spelling to prepare and edit major proposals, reports and correspondence

Position requires up to 25% travel to conventions, tradeshows, client meetings, quarterly board meetings and annual meetings

#J-18808-Ljbffr