The Account Executives (AE) primary responsibility is to supervise and facilitate the day-to‑day execution of assigned programs and markets for an EventLink Group client accounts. The AE develops, maintains, and grows the client relationship with an emphasis on increasing revenue and profitability. This person must gain a deep understanding of assigned clients’ regional business, processes and objectives and be able to identify efficiencies, maximize results, and understand and monitor financial aspects of assigned clients.
Responsibilities
Maintain outstanding, accountable communications and relationships with clients, shared services, staff, and vendors
Develop, communicate, and facilitate marketing strategies/plans and creative platforms with a focus on measurable outcomes
As needed, participate in Sales and Marketing process by identifying/proposing marketing solutions and participating in proposals
Manage program execution, budgets, timelines, client communications, vendor relationships, and reporting
Understand and monitor financial aspects of all assigned clients. Assist with program budgeting, negotiate costs for services, track program costs, oversee direct report spend, prepare and submit invoices, and assist with client billing
Prepare clear and concise call reports (internal and external), status meeting agendas, customer invoices, internal and external project debriefs, and statistical project analysis reports as required
Attend client meetings and facilitate status meetings as necessary
Attend internal Production meetings, ensure Agency-shared Activation Calendar is updated and accurate on a weekly basis
Uphold and maintain the integrity of what was sold and budgeted vs. what is being supplied and implemented
Coordinate with shared services to maintain client contracts, proper insurance coverage and certificates, and personnel documentation
Manage, train, and mentor staff by providing clear expectations and goals, monitoring performance, providing feedback (both formal and ongoing) and coaching. Identify and coordinate development opportunities
Assist Account Director in forecasting account development and day-to-day management of program execution
Qualifications
Education
Bachelors Degree
Experience
Project & Client Management experience required
3-5+ years in brand management and/or experiential/integrated marketing
1-3 years experience managing full‑time staff
Skills
Proficient in all Microsoft Suite Applications
Extremely detail oriented with ability to create, utilize, and manage organization templates, timelines, calendars, and key documents
Ability to solve problems, multi‑task and prioritize work to meet deadlines
Exemplary communication & presentation skills; written, verbal and visual
Flexibility, versatility, and willingness to take on a range of responsibilities and maintain effective processes
Schedule
Ability to travel 10-15% as needed (client/agency meetings, in‑market trainings, in‑market quality control to maintain the health of your assigned clients/programs)
Schedule based on business needs and will vary on the season
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Account Executive
EventLink Group, Sterling Heights, MI, USA
Job type: Full Time