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Marketing Manager

Lacoovs · Oakland, CA, USA ·

Job type:
Full Time

We're seeking a creative and data-driven Marketing Manager to own and execute campaigns that grow both sides of our marketplace. You'll develop strategies across paid, organic, email, and social channels, working closely with leadership to build brand awareness, drive host acquisition, and convert travelers.
Key Responsibilities Own and execute the marketing strategy across paid and organic channels
Plan and manage paid acquisition campaigns (Google Ads, Meta, TikTok)
Develop content strategy, email marketing, and lifecycle campaigns
Grow organic social presence and community engagement
Collaborate with design and product to create compelling creative assets
Analyze campaign performance and optimize based on KPIs
Manage marketing budget and report on ROI to leadership
Lead partnerships, influencer collaborations, and PR initiatives
Requirements Required Qualifications: 4+ years of marketing experience, ideally at a consumer marketplace or SaaS company
Hands-on experience running paid acquisition campaigns
Strong understanding of SEO, content marketing, and email automation
Proficiency with analytics tools (Google Analytics, Mixpanel, etc.)
Excellent written communication and brand voice sensibility
Experience managing budgets and cross-functional projects
Preferred Qualifications: Experience in travel, hospitality, or real estate marketing
Familiarity with marketplace growth strategies (two-sided networks)
Video content production experience
CRM and marketing automation platform experience (HubSpot, Klaviyo)

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