Digital Marketing Manager- Web3 (Instanode)

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands‑on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion‑driven digital strategies.

Key Responsibilities

Team Leadership & Management: Lead and manage the existing SEO, PPC, and SMM team members. Set clear goals, KPIs, workflows, and reporting structures for each function. Conduct weekly performance reviews and provide guidance, coaching, and skill development. Ensure cross‑functional alignment between SEO, PPC, SMM, content, and website initiatives.

Digital Positioning & Messaging: Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences. Ensure consistent messaging across website, landing pages, ads, and social channels. Oversee SEO‑led content strategy and ensure digital messaging reflects product value and technical differentiation.

SEO Ownership & Strategy: Create and execute the overall SEO strategy (technical + on‑page + off‑page). Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits. Optimize product/solution pages to maximize organic visibility and conversions. Implement AEO (Answer Engine Optimization) strategies for AI search platforms. Strengthen GEO targeting for high‑value regions.

PPC & Paid Acquisition Management: Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3‑native platforms. Provide hands‑on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling. Improve CAC, ROAS, impressions, and conversion efficiency. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

Social Media & Community Strategy (SMM): Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution. Ensure social channels support lead generation, product positioning, and market education. Drive thought leadership for Instanodes across industry channels.

Go‑to‑Market (GTM) Collaboration: Work with Product and Growth teams to build digital‑first GTM plans for new chain integrations, new enterprise offerings, new features and releases. Translate GTM plans into SEO, PPC, SMM, and content execution steps. Define target personas, user journeys, and conversion funnels.

Website, Landing Pages & CRO: Own the website performance—SEO, UX, content, speed, and conversion optimization. Plan new landing pages for campaigns, chain integrations, and enterprise solutions. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

Analytics, Reporting & Insights: Maintain dashboards for SEO, PPC, SMM, and website performance. Analyze conversion data, user behavior, channel ROI, and funnel performance. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role.

Deep hands‑on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level).

Experience in AEO (Answer Engine Optimization) and GEO targeting.

Proven success in managing digital marketing teams and multi‑channel performance campaigns.

Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers.

Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage.

Ability to translate technical product concepts into clear digital marketing strategies.

Strong project management, communication, and leadership skills.

Success KPIs

Growth in organic traffic & keyword rankings (SEO).

Improved ROAS, CTR, and lower CAC (PPC).

Increase in demo signups, MQLs, SQLs, and conversions.

Higher social engagement & follower growth (SMM).

Improved product page conversion rates & landing page performance.

Strong internal alignment between marketing, sales, and product teams.

Positive feedback from team members and leadership on management effectiveness.

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