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Marketing

Chick-fil-A, Nottingham, MD, USA

Job type: Seasonal


Marketing Team Member Opportunity

Are you a highly skilled and motivated individual with a passion for marketing? Do you thrive in a positive and people-centered environment? Join our dynamic team and take your marketing career to the next level at Chick-fil-A, where teamwork and leadership development flourish.
Working at a Chick-fil-A® restaurant is more than just a job: it's an opportunity for teamwork and leadership development in a positive and people-centered environment. Most Chick-fil-A restaurants are locally owned and operated by independent operators and franchisees who invest in the future of their team members and give back to their communities.
Responsibilities

Develop and implement marketing strategies to boost brand awareness and customer engagement.
Collaborate with cross-functional teams to create and execute marketing campaigns.
Analyze market trends and competitor activities to identify growth opportunities.
Manage the marketing budget and allocate resources effectively.
Monitor and report on the effectiveness of marketing initiatives.
Common Restaurant Responsibilities

Create a marketing plan: Work with your operator to determine a marketing plan for your restaurant.
Plan restaurant events: Visit The Studio for ideas and tools for local marketing activation events. Use the Spotlight calendar function to schedule events, giveaways, and emails for your customers. Refer to the Spotlight User Guide for more information.
Leverage social media: Post pre-approved social media posts through Social Media Publisher. Learn how to access this great source of images and content to "fill the blank space," and engage with your customers across multiple social media platforms.
Lead with real food through sampling and encouraging team members to personalize the customer order.
Ensure the restaurant is on brand. Send custom materials, such as community board posters or restaurant displays, to Custom Creative for approval. Templates are available in The Studio.
Keep the point of purchase (POP) updated.
Clearly communicate upcoming events, seasonal changes, and new product launches to management and staff.
Sample menu items, from our classic menu items to seasonal and new menu items.
Common Community Responsibilities

Develop a donation strategy and process with your operator to manage donation requests.
Ensure the Chick-fil-A Cow mascot is present in the community regularly.
Implement school programs, such as fundraising programs and spirit nights. Find school-wide event and fundraising ideas on Center Stage.
Plan food distribution: Distribute free samples of full products to customers outside the restaurant. More information on Center Stage.
Bombard the community: Digital Be Our Guest cards create a unique opportunity to bring the taste of our products to our customers' mouths. Learn how on Center Stage.
Catering Responsibilities

Identify catering opportunities and follow up on potential catering clients through phone calls and visits.
Leverage established corporate partnerships and relationships to boost catering sales.
Conduct sales and secure agreements with catering clients.
Confirm orders on the day of the event.
Ensure team members provide an extraordinary experience to pick-up and/or delivery guests.
Follow up with guests to obtain feedback and inquire about their recent experience.
Add value to catering events by providing a cow mascot appearance, offering the Chick-fil-A tent for outdoor special events, and decorating with mini cow plushies, branded mints, and balloons.
Create and manage a catering client database.
Requirements

Proven experience in marketing, advertising, or public relations.
Strong leadership and strategic thinking skills.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced environment with tight deadlines.
High school diploma or GED preferred.
Benefits

Flexible schedule to accommodate work-life balance.
Comprehensive health, dental, and vision insurance available full-time.
401k matching program for future financial security.
Employee discount.
Paid training.
If you're a talented and enthusiastic salesperson looking to make a difference, apply now and join our Chick-fil-A family!
Work Schedule

Monday to Friday
Weekend availability
Day shift
Night shift
Benefits

Flexible schedule
Health insurance
Dental insurance
Vision insurance
401(k)
Employee discount
Paid training