Sr. Global Marketing Manager, Women's Health

We Are The People Who Give Possibilities Purpose

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation, by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
Job Description

Key Responsibilities
Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally.
Customer Insights and Messaging
Develop compelling, differentiated messaging and positioning tailored to target markets and audiences.
Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve/refine market positioning.
Campaigns and Lead Generation
Compose and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation.
Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and happiness.
Supervise and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve return on investment.
Teamwork and Sales Enablement
Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands.
Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, advise product positioning, and build marketing plans.
Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention.
Qualifications Experience
Bachelor's degree in marketing, business, life sciences or a related field; MBA preferred. 5+ years of experience in product marketing, marketing, or related experience
Proven track record of leading successful product launches and driving market adoption in highly technical industries.
Sophisticated knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging.
Strong analytical skills, with experience using data to guide decisions and measure marketing performance.
Outstanding communication and presentation skills, with experience engaging technical and executive audiences.
Demonstrated ability to work effectively across regions, cultures, and cross-functional teams.
Preferred Experience
Experience in clinical marketing within women's health and cancer diagnostics, with working knowledge of healthcare provider dynamics and reimbursement in regulated markets.
Travel Requirements
Domestic and international travel up to 30%.
Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Primary Work Location

USA MD - Sparks - 7 Loveton Circle
Salary Range Information

$134,100.00 - $214,500.00 USD Annual