Account Executive, WCPO

Account Executive

Are you ready to help local businesses thrive while building your own successful sales career? WCPO, the E.W. Scripps affiliate in Cincinnati, Ohio, is seeking a dynamic Account Executive who will help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting-edge digital marketing solutions.
What You'll Do:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications, and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned.
What You'll Bring:
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
Where You'll Live, Work and Play:
Cincinnati offers an incredible blend of Midwestern charm and big-city amenities, making it one of the most livable cities in America. Known for its rich history, world-class museums, and vibrant arts scene, Cincinnati is home to the renowned Cincinnati Symphony Orchestra, Cincinnati Ballet, and the contemporary arts scene in Over-the-Rhine. The city boasts an amazing culinary landscape, from famous Cincinnati chili to craft breweries and farm-to-table restaurants.
Sports fans will love cheering on the Cincinnati Bengals, Cincinnati Reds, and FC Cincinnati. The city's beautiful riverfront along the Ohio River provides stunning views and recreational opportunities, while nearby parks and trails offer endless outdoor adventures. With affordable housing, excellent neighborhoods like Hyde Park, Mount Adams, and the trendy Over-the-Rhine district, Cincinnati provides the perfect backdrop for both career growth and quality of life.
What We'll Offer:
Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.