Director of Sales & Marketing

Property Description
Join the Team at FORTH Hotel and Club – Atlanta’s Most Exciting Destination! Step into the energy of Atlanta at FORTH Hotel and Club, where modern luxury meets creative spirit. Designed to bring people together, FORTH blends boutique hospitality with an elevated social experience—featuring stylish rooms, buzzing restaurants and bars, and a vibrant members’ club that celebrates culture, community, and connection.

As part of our team, you’ll have the chance to help shape a one‑of‑a‑kind hotel experience in the heart of the city. If you’re passionate about service, thrive in dynamic environments, and want to be part of something bold and new—this is where your next chapter begins.

Overview
FORTH is redefining luxury hospitality in Atlanta — blending design-forward accommodations, elevated culinary experiences, wellness, social membership, and community into one dynamic destination. We are seeking a visionary and relationship-driven Director of Sales & Marketing to lead the commercial strategy for one of Atlanta’s most exciting lifestyle hotels.

This is an opportunity for a hospitality sales leader who thrives in luxury and lifestyle environments, understands the Atlanta market, and knows how to drive both revenue and brand presence through strategic leadership, creativity, and community engagement.

As Director of Sales & Marketing, you will oversee all revenue-driving sales and marketing initiatives, including group, corporate, catering, business travel, community partnerships, and brand positioning. You will lead and inspire a high-performing sales team while partnering closely with hotel leadership to maximize occupancy, ADR, market share, and overall commercial success.

The ideal candidate is both strategic and hands‑on — someone who can build relationships within the Atlanta business, agency, entertainment, and luxury travel communities while creating innovative sales strategies that position FORTH as a market leader in the lifestyle hospitality space.

Responsibilities
What You’ll Do

Lead the hotel’s overall sales and marketing strategy to drive revenue growth and market share

Develop and execute strategic business plans across group, corporate, transient, and catering segments

Build and maintain strong relationships within the Atlanta agency, corporate, and luxury travel communities

Identify new business opportunities through networking, prospecting, community involvement, and strategic partnerships

Collaborate closely with revenue management, operations, and marketing teams to optimize performance

Mentor, develop, and motivate a high-performing sales team

Analyze market trends, competitive data, and performance metrics to drive strategic decision‑making

Represent FORTH within the local community and hospitality industry

Qualifications
What We’re Looking For

Bachelor’s degree or equivalent hospitality sales experience

5+ years of progressive hotel sales experience within luxury, lifestyle, upscale, or full‑service hotels

Minimum 2 years of hotel sales leadership experience as a Director of Sales, Assistant Director of Sales, or similar commercial leadership role

Proven ability to develop and execute successful hotel sales and marketing strategies

Established relationships within the Atlanta agency, corporate, entertainment, or luxury travel markets strongly preferred

Strong negotiation, communication, and presentation skills

Experience with hotel CRM platforms, Delphi, CI/TY, or similar hospitality sales systems

Financial and revenue‑focused mindset with strong business acumen

Professional presence with a collaborative and energetic leadership style

Benefits

Multiple Tiers of Medical Coverage

Dental & Vision Coverage

24/7 Teledoc service

Free Maintenance MedicationsPet Insurance

Hotel Discounts

Tuition Reimbursement

Paid Time Off (vacation, sick, bereavement, and Holidays).

401K Match

EEO AA‑ Minorities/Females/Vet/Disability/Gender Identity/Sexual Orientation. Davidson Hospitality is a drug free workplace. Pre‑employment drug test and background check required. We participate in E‑Verify.

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