Sales Director

Now Hiring: Director of Sales | Spring Arbor Williamsburg

Are you a relationship-driven sales professional who thrives on building meaningful connections, growing community partnerships, and helping families navigate important life transitions?

is seeking an experienced

Director of Sales

to lead occupancy growth and sales initiatives within our Assisted Living & Memory Care community in Williamsburg.

Compensation:
$75,000 base salary + competitive commission structure on move-ins

Why Join Spring Arbor Williamsburg?

At Spring Arbor, we are committed to creating meaningful experiences for residents, families, and team members alike. This is an opportunity to join a supportive, mission-driven organization where your impact truly matters.

What We're Looking Fo r
• Minimum 3 years of sales experience in senior living, healthcare, hospitality, or relationship-based sales
• Proven success building referral partnerships, generating leads, and closing sales
• Passion for serving seniors and supporting families through transitional moments
• Strong communication, presentation, and organizational skills
• Self-motivated, goal-oriented, and energized by networking and community outreach

Position Summary

The Director of Sales is responsible for driving and maintaining high occupancy levels through strategic sales, outreach, and relationship-building efforts. This role serves as a key ambassador for the community while leading all sales and marketing initiatives.

Key Responsibilities
• Conduct community tours and guide prospective residents and families through the decision-making process using relationship-based selling techniques
• Build and maintain referral relationships within the local healthcare and professional community
• Develop and execute strategic sales plans to maximize tours, lead generation, and move-ins
• Coordinate move-ins and move-outs in partnership with Maintenance and Housekeeping teams
• Promote a strong customer service culture across all departments
• Enhance community visibility through networking, outreach, and public relations efforts
• Recruit, coach, motivate, and manage Sales & Marketing team members when applicable
• Assist with scheduling and staffing coverage for the Sales & Marketing department
• Monitor payroll and timekeeping accuracy in partnership with the Business Office Manager
• Manage sales and marketing budgets within approved guidelines

Required Qualifications
• Bachelor's Degree in Business, Marketing, Communications, or related field preferred (equivalent experience considered)