Web Marketing Specialist

Ceramic Pro is the leader in paint protection film, ceramic coating, and window tint, with one of the most recognized products & networks in the automotive industry. We're growing fast across multiple digital properties and we need a web marketing specialist who can keep pace.
You'll join an in house team under the Director of Performance Marketing and Marketing Manager, working alongside a senior web content lead to own landing pages, blog content, SEO execution, multi site maintenance, and web driven lead generation. This is a full time, on site role at our San Diego headquarters located in Kearny Mesa. You'll be embedded with the team, not remote.
If you treat keyword rankings like a scoreboard, obsess over why one page converts and another doesn't, and can write a blog post that actually helps someone find us, this is your seat!
What you're really here to do: Help qualified installers and consumers leads find us first and convert. You'll directly support growth across multiple sites.
What You'll Own:
Build and publish landing pages for new products, campaigns, and Elite Dealer network initiatives across multiple sites
Plan, write, and publish blog content targeting high-intent keywords — educational, product-focused, and locally relevant topics that drive organic traffic and installer inquiries
Execute on-page and technical SEO — meta, schema, internal linking, page speed, content freshness — with a clear eye on rankings movement
Lead AEO (Answer Engine Optimization) strategy to ensure Ceramic Pro surfaces in AI-generated answers, featured snippets, and voice search results
Track keyword performance, traffic, and conversion data weekly — surface what's working, flag what isn't, and act on it without being asked
Manage and update Shopify product pages, collections, and content for our online store
Support new product launches with dedicated web pages and supporting blog content built to rank and convert
Maintain a content calendar across managed websites — no dead links, stale pages, or missed update windows
Conduct ongoing competitor and keyword research to identify gaps and opportunities before they pass us by
Manage and improve local SEO signals to support dealer network visibility across markets
Coordinate with designers, the social team, and paid media to ensure web assets are aligned with active campaigns
Support basic CRO (conversion rate optimization) — review page performance, suggest layout or copy changes, and A/B test where possible
Assist with HTML emails and digital assets when needed to support broader marketing initiatives
Experience with HubSpot
What we're looking for
2–4 years in web marketing, SEO, or digital content — preferably in-house with a multi-site or multi-brand environment
Hands-on experience with WordPress (Elementor preferred) and Shopify
Proven ability to write blog and landing page copy that ranks — not just content that exists
Solid grasp of on-page SEO fundamentals and awareness of where AEO and AI search are heading
Comfortable in Google Search Console, GA4, and at least one rank tracking tool (Semrush, Ahrefs, or similar)
You gamify your work — you check rankings the way other people check scores, and a page slipping bothers you personally
Working knowledge of Wordpress/Elementor
Familiarity with content calendars, editorial planning, and publishing workflows
Understanding of local SEO and how it applies to franchise or dealer networks
Basic understanding of CRO principles — you think about what happens after someone lands on a page
Automotive or specialty retail industry knowledge is a plus, not a requirement
Mindset & culture fit:
You think in systems: how does this page connect to the funnel, the brand, and the next action?
You're comfortable managing multiple live projects across different websites simultaneously
You treat web like infrastructure, not just content, and build pages as long term assets, not one offs
You can write clearly with the goal in mind — blog posts, page copy, meta descriptions
You're curious about where search is going (AI, AEO, zero click) and stay ahead of it rather than playing catch up