Associate Director of Sales

Omni Interlocken Hotel, 500 Interlocken Blvd, Broomfield, Colorado, United States of America

Job Description
Posted Thursday, May 21, 2026 at 6:00 AM

Associate Director of Sales

Overview
The purpose of this role is to assist the Director of Sales and Marketing in implementing strategies and tactics designed to maximize group revenue. Successful results are reflected in exceeding budgeted revenues and annual performance goals. This individual will work in collaboration with the Director of Sales and Marketing to create a highly energized direct sales culture, with success measured by improvement in the hotel’s group revenue performance relative to its competitors.

Salary and Benefits
Salary for this position is (based on experience): $80,000/year plus eligible for an incentive program. Full‑time associates at Omni Interlocken are entitled to elect the following benefits: Medical, Dental, Vision and other health care benefits, Paid Maternity Leave, 401(k), tuition reimbursement, holiday pay, and paid time‑off accrual. Omni Interlocken reserves the right to pay more or less than the listed compensation scale based on factors not related to sex or race.

Additional associate benefits offered include free meals in Associate Café, golf privileges, discounts at the spa and restaurants, discounted rates at other Omni properties, corporate discounts, continued education opportunities and more.
Responsibilities

Assist the Director of Sales and Marketing in directing, controlling, and implementing strategies and activities to generate and maximize overall revenue through sales, promotion, account management, and business evaluation.

Maintain emphasis on exceeding established group rate and occupancy guidelines.

Assist in developing, maintaining, and implementing strategies/action plans to generate revenue for the hotel.

Stimulate productivity of all sales staff through guidance, development, and support.

Ensure there is a proactive selling environment in the sales office and that weekly prospecting/solicitation goals are met or exceeded.

Own and actively solicit key accounts to generate direct sales.

Maintain Sales Team’s focus on a Proactive Solicitation environment.

Monitors group sales team deployment and ensures appropriate alignment to maximize revenue.

Ensure all administrative procedures are in place and function effectively.

Ensure all required reports are completed on a timely basis.

Promote high visibility of hotels through active involvement in industry associations and trade shows.

Ensure a challenging and exciting environment to encourage full career development and personal growth.

Support and promote all corporate programs to increase customer awareness of Omni Hotels and ensure the customer receives the appropriate benefits of each program.

Effectively maintain accounts to achieve business objectives.

Knowledgeable about the hotel’s top/repeat customers and maintain business relationships directly or via sales team.

Identify and stay abreast of industry trends to provide leadership and education regarding the Leisure Segment.

Work closely with DOSMs to effectively communicate new trends and develop strategies to increase revenue.

Responsible for management of customer decisions and the relationship process.

Responsible for directing and leading activities through internal and external resources.

Define and improve customer value proposition by assessing the competitive area as it relates to segment.

Work closely with all levels of the organization to resolve complex issues or concerns, communicating in a clear concise manner.

Administer weekly 1:1 with each Sales Manager.

Exceed monthly room night production goal and hotel budget.

Conduct monthly department meetings.

Champion the Omni / Power of One culture.

Qualifications

Demonstrated excellence in group sales through tenured experience.

Minimum 5 years of group sales experience in a senior sales or national account management role.

Self‑starting team player that contributes positive energy.

Strong interpersonal skills and the ability to work in a team‑oriented environment.

Excellent ability to conduct group presentations, written and oral.

Strong business planning, account planning and budget management skills.

Demonstrated ability to be creative to develop strategies that will drive revenue.

Demonstrated ability to tie strategies and planned actions to results.

Strong financial/statistical analysis and business case development skills.

Strong understanding and expertise in the sales process.

Extensive experience with account management.

Proficient in use of Excel, Word, PowerPoint.

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