Associate Director of Product Strategy

Boston, United States of America | Full time | Home-based | R1537133

IQVIA is a global leader in

advanced analytics, technology solutions, and clinical research , dedicated to improving healthcare outcomes. You’ll work alongside industry experts at the intersection of

data, science, and decision‑making , with the ability to shape offerings that materially impact how healthcare organizations operate and innovate.

We are currently seeking an Associate Director of Product Strategy to own the strategic direction, market positioning, and go‑to‑market execution for the Media OS platform. In this role, you will define where Media OS should play in the healthcare media ecosystem, how it differentiates from competing solutions, and how platform capabilities are translated into clear, compelling value for agencies, brands, and internal teams. This role sits at the intersection of product vision, customer outcomes, and commercial impact—ensuring Media OS investments drive adoption, retention, and long‑term growth.

Primary Responsibilities

Define and evolve the

product strategy and multi‑year roadmap

for Media OS, grounded in customer needs, competitive dynamics, and business priorities.

Translate platform capabilities into

clear value propositions

aligned to priority personas (agencies, brands, internal teams).

Partner with product pillar leads to ensure strategic coherence across audience, activation, workflow, and measurement capabilities.

Identify strategic gaps and opportunities in the healthcare media landscape and shape build‑vs‑partner recommendations.

Lead

product‑led GTM motions

for new capabilities, including launch strategy, packaging, positioning, and success metrics.

Partner closely with GTM, Sales, and Client Services to support

adoption, expansion, and retention

goals.

Develop high‑impact

product narratives, pitch materials, demos, and enablement assets

that translate complex platform capabilities into customer‑ready stories.

Support pilot programs, beta launches, and lighthouse customers to validate value and accelerate broader rollout.

Align roadmap priorities to

business outcomes

such as platform adoption, churn reduction, and revenue growth.

Define success metrics and KPIs for strategic initiatives, ensuring visibility into performance and impact.

Support pricing, packaging, and commercial strategy discussions by articulating feature value and differentiation.

Cross‑Functional Leadership

Act as a strategic partner to Engineering, Product Management, Data, Partnerships, and Operations to ensure strategy is executable and scalable.

Influence without direct authority, aligning stakeholders around shared objectives and tradeoffs.

Provide thought leadership and mentorship across the product organization on strategy, GTM thinking, and customer‑centric decision‑making.

Qualifications

Bachelor’s degree in a technical, analytical, or related field, or equivalent experience.

8+ years of product experience, with a strong emphasis on product strategy, portfolio planning, and go‑to‑market execution.

Demonstrated experience shaping and launching SaaS or platform products in partnership with Sales and GTM teams.

Strong understanding of the digital advertising and media ecosystem, including DSPs, identity solutions, data onboarding, and measurement.

Proven ability to translate complex technical capabilities into compelling customer and commercial narratives.

Excellent communication and executive‑level storytelling skills.

Experience operating in regulated industries such as healthcare or life sciences preferred.

Familiarity with privacy‑first data practices and governance frameworks is a plus.

Please Note: You must reside within the country where this role is posted in order to be eligible for this remote position.

The potential base pay range for this role, when annualized, is $87,800.00 - $244,300.00. The actual base pay offered may vary based on a number of factors including job‑related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part‑time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

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