Product Marketing Manager

Our client, a leading provider of market intelligence for post-acute and value-based care, empowers organizations with advanced analytics and seamless CRM/EHR integrations. They are uniquely recognized by CMS as both a Qualified Entity and an Innovator, granting them elite access to extensive performance and referral data. With over 800 customers, including top post-acute providers and health systems, our client has demonstrated significant growth since 2016. They have been recognized as one of Modern Healthcare's "Best Places to Work" for consecutive years, also ranking among LinkedIn's Top 50 U.S. startups. Headquartered in Atlanta, GA, they also have remote hubs in Philadelphia and Nashville.
About the Role
The Product Marketing Manager is responsible for supporting product releases, driving adoption, and enabling our Go-To-Market team through impactful marketing campaigns, messaging, and content across all products. We are looking for someone who can help our customers understand just how easy our product is to use. In this role, you will combine traditional product marketing skills like messaging and competitive intelligence with creative customer marketing tactics to improve customer experience. This role is an important contributor to our overall customer retention goals. From day one, you will have the opportunity to make an impact!
Reports to: Director of Product
Duration: 6-month contract
Remote: Must reside in the East Coast or Southern States
Responsibilities
Support product enablement sessions with organization, messaging, positioning, and the creation of relevant resources for the GTM team
Develop a deep understanding of our customers, our products, the market, and our competitors for our products
Create messaging and positioning that clearly demonstrates how our product solves our Ideal Customer Profiles’ problems
Establish and report on success metrics for feature releases and customer marketing campaigns
Connect with customers to create a library of content for internal and external use, such as case studies, success stories, and review quotes
Write monthly release note customer communications (as needed)– translating technical feature/functionality into valuable content for customers
Write quarterly release note communications for data releases
Organize quarterly customer release and reveal webinars in partnership with the product managers and growth team
Customer and prospect-facing slide creation highlighting product value
Collaborate with the Growth marketing team on prospect-facing webinars, press releases, blogs, and website content
Qualifications
BA/BS degree or equivalent work experienc
Required Skills
Demonstrated progressive work experience in product marketing, marketing, and/or market research
Healthcare experience, preferably in the post-acute, health systems, and/or health tech space
Superior written communication skills, including a firm grasp of grammar and business writing
Powerful analytical and problem-solving skills- you know how to combine qualitative and quantitative insights to tell a story and make data-driven recommendations
Inquisitive nature—desire to dig in, make a difference, and always keep learning
Proactive, can-do attitude with a bias towards action
Ability to work cross-functionally with members of various departments as you work towards a common goal
Preferred Skills
Equal Opportunity Employer
Our client is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws.
Seniority level Seniority level Associate
Employment type Employment type Temporary
Job function Job function Product Management
Industries Hospitals and Health Care
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