Local SEO & AI Presence Specialist

Our client is looking for a Local SEO & AI Presence Specialist to lead the hands‑on execution of localized search strategies and digital presence management. They operate within the digital marketing and revenue growth space and have built a strong reputation in recent years for delivering data‑driven strategies and scalable marketing systems for growing brands.

This role is highly execution‑focused and ideal for someone who thrives behind the scenes ensuring every detail is aligned, optimized, and consistent across platforms. The specialist will collaborate closely with Account Managers to gather client assets such as images, service updates, promotions, and project details, and translate those into a cohesive, high‑performing local search presence optimized for both traditional search engines and AI‑powered discovery platforms.

Responsibilities

Oversee and enhance client Google Business Profiles

Publish ongoing localized updates and promotional posts

Track Q&A sections, images, and performance metrics

Maintain complete accuracy of NAP data and service information

Update and manage localized website content for client service pages

Use AI‑driven tools to create hyperlocal blog content tailored to real consumer search intent

Apply on‑page SEO best practices with a focus on local optimization

Implement structured data and backend technical SEO aligned with each platform’s technical capabilities

Publish localized content across Facebook and Instagram

Develop engagement‑focused posts to strengthen algorithmic trust signals

Ensure cohesive messaging and branding across all digital channels

Coordinate and support review generation efforts on approved platforms

Monitor incoming feedback and elevate notable reviews to internal teams

Contribute to strategies that preserve strong ratings and consistent responses

Safeguard and elevate online reputation to improve conversion performance

Align business information across major directories including Apple Maps, Yelp, Bing, and other relevant platforms

Ensure consistency in listings to reinforce trust signals for both search engines and AI models

Identify and correct discrepancies in citations

Requirements

Minimum of 2 years of practical experience executing Local SEO strategies

Proven experience creating and publishing optimized content

Familiarity with review generation and reputation management processes

Strong organizational skills with the ability to manage multiple accounts simultaneously

Experience leveraging AI tools for content production and optimization

Exceptional attention to detail

Qualifications

Preferred certifications include:

BrightLocal Academy GBP Masterclass

Semrush Academy Local SEO Course

Yoast Local SEO Training

Full‑time position

100% remote opportunity

Exposure to multi‑client digital marketing environments

Growth potential within a performance‑driven team

Opportunity to work at the intersection of SEO and AI‑driven search visibility

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