Marketing & Community Coordinator

Marketing And Community Coordinator

The Marketing and Community Coordinator leads all sales, marketing, admissions, and public relations activities across Heritage Assisted Living and The Pearl of the Shoals. Working in close coordination with both Executive Directors, the Director of Nursing at each community, and the Regional Sales and Marketing Director, this role serves as primary contact for prospective residents and their families, guiding them through the decision-making process with urgency, empathy, and professionalism. The role partners closely with the Regional Sales and Marketing Director to meet and exceed move-in goals and implement community-facing PR and outreach efforts.
Essential Functions
Admissions and Project Management
• Respond promptly to all inquiries (phone, email, walk-ins) with the goal of converting leads into scheduled tours ensuring timely, warm, and consistent response.
• Proactively follow-up with prospects through calls, emails, and CRM workflows to move them through the sales funnel.
• Coordinates with the Executive Director at each community to schedule and prepare for prospect tours, ensuring a best-in-class tour experience.
• Partners with Executive Directors to close prospective residents and manage paperwork and move-in coordination.
• Maintain accurate and up-to-date prospect records in CRM. Responsible for achieving occupancy goals established in each community's annual budget and marketing plan.
• Seeks and pursues new referral sources and sales opportunities; executes Regional Marketing Director's plans to approach and secure new business for both communities.
• Build and maintain relationships with referral sources (hospitals, rehab centers, physicians, senior centers and churches).
• Executes PR campaigns, community events, and outreach initiatives that build brand awareness and referral relationships in both markets.
Sales Focused Expectations
• Meet or exceed individual and team conversion targets
• Maintain consistent follow-up cadence with all prospects
• Contribute to achieving monthly and quarterly occupancy goals
• Deliver a high-touch personalized experience that builds trust and urgency
Travel
• Home base is the closest community to residence of Marketing and Community Coordinator. Regular travel to the other community is required for prospect visits, tours and public relation efforts
• Mileage reimbursement for travel to the other property and for approved PR and community outreach activities is provided at the current IRS standard mileage rate, subject to submission of an approved mileage log.
Core Competencies
Resident Focus — Considers the impact on residents when making decisions. Ensures that all activities and initiatives contribute to preserving resident dignity, choice, and independence.
Accountability — Solves Problems Proactively. Fulfills commitments and achieves goals. Takes personal responsibility for outcomes.
Collaboration — Engages in effective two-way communication with community staff, residents, families, and referral partners.
Drives Results — Sets strategic goals and measurable performance expectations. Demonstrates personal accountability for outcomes and holds the team accountable.
Integrity — Chooses the ethical course of action. Is forthright in communications with others and adheres to all company policies and procedures.
Continuous Improvement — Open to feedback and committed to ongoing improvement. Views challenges as learning opportunities and shares best practices across the organization.
Qualifications & Requirements
• Bachelor's Degree or equivalent professional experience.
• 1-3 years of successful direct consumer product or services sales experience (senior living, healthcare or hospital preferred)
• Proven ability to build relationships and close sales
• Strong communication, persuasion, and follow-up skills
• Proficiency in MS Word, Excel, Outlook, SharePoint, and CRM/admissions database solutions
• Valid driver's license in the state of Alabama; reliable transportation required.
• Must maintain regular, punctual attendance with a professional attitude and appearance
Preferred Skills
• Experience in assisted living, senior housing, or healthcare sales
• Knowledge of senior care market and referral networks
• Event marketing or community outreach experience
Work Environment
• On-site in a relationship driven environment
• Some evenings and weekends are required for tours and events
What We Offer
• Competitive base salary plus performance-based incentives/bonuses
• Health, dental, and vision benefits
• Paid time off and holidays
• Career growth opportunities in senior living sales and leadership
• The opportunity to make a meaningful impact on families during important life transitions