Sr. Marketing and Public Relations Professional

Working Title
Sr. Marketing and Public Relations Professional

Department
CAES-Tifton Conf Center

Minimum Qualifications
Bachelor's degree in a related field or equivalent and 5 years of professional experience

Position Summary
The Senior Marketing and Public Relations Professional works with the Tifton Campus Conference Center director to create and utilize marketing programs and strategies to increase clientele. This role creates and maintains customer databases for the marketing program, consults and negotiates contracts with clients, provides clientele engagement, communications, and consultation services, participates and leads in relevant conference planning committees and meetings, manages the full onsite execution of highly complex events from start to finish, and works with the director on conference budget management and business recaps. They also supervise and train new conference planners and conduct their annual performance evaluations.

Knowledge, Skills, Abilities, and Competencies

Extensive knowledge and skills related to marketing research methods, promotions, and public relations

Pleasant personality

Ability to communicate with clients, co‑workers, etc.

Supervisory skills

Physical Demands

Lift lightweight materials

Travel

Driving as needed to perform job duties.

Duties and Responsibilities
Marketing and Event Coordination for the Conference Center

Performs market research and collaborates with the Center Director and UGA CAES to develop and implement consistent, cohesive marketing and event promotion plans.

Supports the Center Director in all aspects of marketing and event coordination by identifying, recruiting, and securing potential clients for conferences, meetings, and special events.

Conducts outreach to prospective clients for both marketing and event recruitment purposes.

Engages in marketing, outreach, and promotional activities to increase awareness of the Conference Center and drive interest in hosted events and services.

Meets with clients to advise and consult on available promotions, event packages, space options, and support services offered by the Conference Center.

Assists with the planning, coordination, and execution of events, including conferences, workshops, meetings, and special functions, ensuring client needs and institutional standards are met.

Works closely with the local tourism board and Chamber of Commerce to promote the UGA Tifton Campus Conference Center and its events to industry partners, new residents relocating to Georgia, and the surrounding Tifton area.

Compiles, maintains, and manages client mailing and email databases to support targeted marketing campaigns and event outreach efforts, ensuring communications align with client interests and business needs.

Supervisory Duties

Training of new conference planners

Supervising conference planners

Perform annual evaluations of conference planners

Contract Negotiation

Consults with vendors in negotiating contracts, budget management and business recaps.

Participates in leadership conference planning committees and meetings.

Coordinates onsite management of highly complex events.

Location
Tifton Area

EEO Policy Statement
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR hrweb@uga.edu.

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