Senior Marketing and Communications Strategist (Marketing Communications Profess

Overview
Senior Marketing and Communications Strategist (Marketing Communications Professional IV) – San Diego State University, University Relations and Development (URAD). Location: Southern California, San Diego. Work type: Staff. This role leads strategic communication efforts to engage SDSU’s alumni community, strengthen lifelong relationships, and support engagement, membership, and philanthropic initiatives.

Key Responsibilities

Marketing Strategy & Campaign Leadership

Develop and lead integrated marketing strategies that support alumni engagement, membership growth, and fundraising initiatives.

Oversee multi-channel campaigns across email, digital, social, and web platforms.

Establish content strategy and editorial planning, including large-scale alumni communications.

Content, Brand & Digital Experience

Direct storytelling initiatives that highlight alumni impact and strengthen community engagement.

Guide the strategy and continuous improvement of digital platforms, including websites and online communities.

Ensure brand consistency and alignment across all marketing channels and materials.

Leadership & Collaboration

Provide direction to marketing staff and student team members, including assigning work, setting priorities, and supporting development.

Partner with campus stakeholders and development teams to align messaging, timelines, and campaign goals.

Review and guide marketing content, campaigns, and deliverables to ensure quality, effectiveness, and brand compliance.

Performance, Partnerships & Resource Management

Monitor campaign performance metrics and adjust strategies to optimize engagement and results.

Manage marketing budgets, vendor relationships, and external partnerships to support campaign success.

Oversee contracts, timelines, and deliverables to ensure projects are executed effectively.

Qualifications
Education and Experience

Equivalent to a bachelor’s degree in a related field and five years of relevant experience. Additional experience may be substituted for the required education on a year-for-year basis. An advanced degree may be substituted for the required experience on a year-for-year basis.

Key Qualifications

Thorough and advanced knowledge of marketing, branding, communications, public relations, and related roles.

Strong communication and internal relations skills to represent the university and engage diverse audiences; ability to develop compelling materials and collaborate with internal stakeholders.

Ability to develop and implement integrated marketing strategies that support engagement, membership growth, fundraising initiatives, and revenue-generating partnerships.

Understanding of brand standards and ensuring consistent branding across channels and platforms.

Ability to identify and develop stories that strengthen community connections and support stewardship and fundraising priorities.

Experience in higher education, alumni relations, advancement, or nonprofit marketing preferred.

Experience managing communications for large and diverse audiences (e.g., alumni or membership communities) preferred.

Familiarity with email marketing platforms, CRM systems, digital analytics tools, and web content management systems preferred.

Licenses/Certifications
Valid California Driver’s License or ability to obtain one within 30 days of hire.

Compensation & Benefits
Compensation: CSU Classification Salary Range $6,668-$9,714 per month (Step 1-Step 20). Initial step placement and internal applicant steps are determined according to qualifications and CSU policy. This position includes a full benefits package with generous time off, retirement, health coverage, education support, and more.

Additional Information
Standard SDSU work hours are Monday – Friday, 8:00 a.m. – 4:30 p.m., with telecommuting eligibility up to two days per week following a training period. This position is exempt under FLSA.

Equal Opportunity: SDSU is an equal opportunity employer. SDSU prohibits discrimination, harassment, and retaliation. For more information, see the SDSU Benefits Overview and Principles of Community.

Applicant information: Apply by the indicated date to ensure full consideration. A background check is required for employment. This description is intended to describe the general responsibilities and qualifications of the position and is not a complete listing of duties.

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