Marketing Manager

About Togetherwork

Togetherwork is a rapidly growing, $200+ million vertical software company serving 12 specific markets — from associations and camps to gyms, studios, and more. With 700+ employees and a new innovation center in the heart of Austin, we deliver user-centric software that helps 70,000+ customers run and grow their communities. Our team is united by a mission to empower organizations at every level, and we’re building the tools to make that happen.
What You’ll Do

In this role, you’ll be the connective tissue between Product Marketing strategy and real‑world execution — owning GTM campaigns, messaging, and customer communications across channels. You will:
Go‑to‑Market Execution: Build and execute GTM plans for product features and key initiatives, including integrated payments and embedded financial services, driving successful launches and measurable customer adoption.
Messaging & Positioning: Translate product marketing strategy into clear, compelling, value‑driven messaging tailored to different customer segments, use cases, and lifecycle stages.
Campaign Development: Create and launch multi‑channel marketing campaigns — email, in‑product messaging, lifecycle touchpoints, and more — that drive awareness, engagement, and adoption.
Content Development: Develop high‑quality marketing assets including emails, playbooks, landing pages, and sales enablement materials that support product initiatives.
Cross‑Functional Partnership: Collaborate closely with Product Marketing, Product, Payments, Sales, and Customer Success to align on priorities and execute go‑to‑market efforts seamlessly.
Performance Analysis: Track, analyze, and report on campaign performance and adoption metrics, using insights to continuously optimize messaging, targeting, and channel strategy.
What You Bring

You’ll succeed in this role if you have:
Bachelor’s degree in Marketing, Business, or a related field
3–5 years of experience in marketing (growth, lifecycle, product marketing, or similar) within a SaaS or technology company
Proven ability to own and execute campaigns end‑to‑end, from strategy through launch
Demonstrated success developing and executing GTM strategies that drive measurable business results
Exceptional written and verbal communication skills — you can translate product strategy into clear, concise, and compelling customer‑facing messaging
Strong analytical skills with the ability to turn data and insights into actionable campaign improvements
Ability to thrive in a fast‑paced environment and juggle multiple projects simultaneously
Experience working cross‑functionally with Sales, Product, Payments, and Customer Success teams
Experience marketing payments or embedded financial services is a plus
What You’ll Get

This is a unique opportunity to:
Own GTM execution for a portfolio of software products serving real communities across 12 verticals
See your campaigns and messaging directly influence customer adoption, pipeline, and revenue
Work closely with senior Product Marketing leadership with clear visibility into strategy and direction
Make measurable impact with the autonomy to shape how we communicate our product value — and the data to prove it
Join a collaborative, fast‑paced culture built on transparency, accountability, and purpose‑driven work
Medical, dental, and vision insurance options
Basic Life Insurance
401(k) with 100% company match
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
9 company‑paid holidays
6 weeks paid parental leave
Inclusion & Diversity

Excited about this role but don’t meet every single requirement? Studies show that women and other marginalized groups are less likely to apply to jobs unless they meet every qualification. At Togetherwork, we are dedicated to building a diverse, inclusive, and authentic workplace. If your past experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway — you may be just the right candidate for this or other roles.
Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.

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