Director of Sales (Marketing Director) – Tuscan Gardens of Palm Coast, Palm Coast, FL
At Tuscan Gardens of Palm Coast we place a high emphasis on the overall wellbeing of our residents and believe in providing excellent care and customer service. We invite you to be part of the excitement as we continue our journey of touching lives in this beautiful community and premier work atmosphere.
About This Role
The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals and targets, achieving maximum occupancy and total revenue potential of the Community by attracting qualified prospects and converting those prospects into Residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.
Essential Functions
- Responsible for community outreach and education activities for creating referrals.
- Specific goals include (but are not limited to):
- Two internal group presentations per month
- Two external group presentations per month
- Two targeted group mailings per month
- Ten meetings with potential new referrers per week
- One fax bomb per month to key referral sources
- Fifteen telephone calls per day
- Five referrals received per week
- Coordinates outreach meetings for other key staff including General Manager, Residency Counselor, and Relocation Specialist.
- Provides direct sales backup for Community Residency Counselor, answering telephone inquiries, scheduling visits, conducting tours and closing sales as needed when the Residency Counselor is not available.
- Knows and consistently uses a customer-oriented selling approach.
- Provides alternate weekend coverage.
- Participates with Residency Counselor and Relocation Specialist on development of effective sales and marketing plans drawing on information from analysis of the competitive environment.
- Updates key competitor evaluation and price surveys semi-annually.
- Compliance and safety: Follows all emergency procedures, understands all safety practices and procedures.
Qualifications
- Excellent customer service and public relations skills.
- Creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
- Displays patience, tact, enthusiasm, and a cheerful disposition.
- Promotes the Community positively and effectively communicates community values to residents, families, visitors, and associates.
- Five years sales/marketing experience with a proven track record.
- Effective problem‑solving skills.
- Creative approach to goals and problems.
- Experience working with seniors.
- Proficiency in Microsoft Office and other marketing‑related software.
- Proven record of identifying and developing professional referral sources.
Physical Requirements
- Spends at least 30% of time on travel to referral sources in the market area.
Miscellaneous
- May spend as much as 30% of time on travel to referral sources in the market area.
- May be required to work weekends and holidays as assigned.
- May be required to work on shifts other than the one for which hired.
- Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
- Could be subject to hostile and emotionally upset residents due to mental status.
- Background, criminal, and drug tests may be required.
- May be asked to submit to random drug test during employment.
- May have their picture taken and image used in social media or community advertising.
- May be video recorded from devices installed by families in residents’ apartments.
Benefits
- Medical, Dental and Vision benefits
- Company–paid Life Insurance and Voluntary Disability
- Paid Time off and Holidays
- 401(k) Retirement Savings Plan