Director, Digital Marketing Performance
Hybrid – Billerica, MA
Role Summary
The Director of Digital Marketing Performance will lead the strategy, execution, and optimization of Quanterix's global digital ecosystem, which unifies Quanterix and Acoya Biosciences Spatial into a single, high‑performing digital experience. This role owns the digital performance strategy across website experience, SEO, PPC, LinkedIn advertising, paid digital campaigns, retargeting, and demand generation, focusing on driving pipeline growth, lead conversion, and commercial impact.
Responsibilities
Website Strategy & Digital Experience
- Own strategy, performance, and optimization of the Quanterix digital experience.
- Lead website strategy focused on user experience, conversion optimization, lead capture, and engagement.
- Optimize site architecture, navigation, landing pages, and content pathways to improve customer journeys and conversion rates.
- Partner with Product Marketing and Scientific teams to translate technical and scientific content into compelling digital experiences.
- Leverage analytics, heatmaps, A/B testing, and user behavior insights to continuously improve website performance and conversion.
SEO Strategy & Organic Growth
- Develop and execute a comprehensive SEO strategy to increase organic visibility, website traffic, and inbound lead generation.
- Drive technical SEO, keyword strategy, on‑page optimization, backlink strategy, and content optimization.
- Identify high‑value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications.
- Partner with content and scientific marketing teams to optimize webinars, publications, application notes, and product pages for search performance.
- Monitor and report on rankings, organic traffic, engagement, and conversion metrics.
PPC, Paid Media & LinkedIn Advertising
- Lead digital performance marketing strategy across Google Ads, LinkedIn Ads, display advertising, retargeting, and paid social channels.
- Develop and optimize paid campaigns targeting researchers, clinicians, biotech, and pharmaceutical audiences.
- Own campaign strategy including audience targeting, keyword optimization, budget allocation, creative testing, and performance measurement.
- Execute and optimize retargeting campaigns to improve engagement, nurture prospects, and accelerate conversion through the funnel.
- Drive continual optimization of ROAS, CPC, CTR, conversion rates, and pipeline contribution.
- Manage external agencies while maintaining strategic oversight and accountability for performance.
Demand Generation & Pipeline Growth
- Partner with Commercial, Product Marketing, and Regional Marketing teams to drive integrated demand generation campaigns.
- Build full‑funnel digital campaigns that support awareness, lead generation, nurturing, and pipeline acceleration.
- Align digital programs to business objectives and measurable commercial outcomes, including MQLs, SQLs, influenced pipeline, and revenue contribution.
- Develop scalable digital strategies to support product launches, webinars, conferences, and scientific campaigns.
- Partner with Marketing Operations to improve lead routing, attribution, and campaign reporting.
Data, Analytics & Optimization
- Establish KPIs, dashboards, and reporting frameworks across all digital channels.
- Analyze campaign, website, and funnel performance to identify opportunities for optimization and growth.
- Utilize platforms such as Google Analytics, Google Search Console, Salesforce, Marketo, LinkedIn Campaign Manager, and SEMrush/Ahrefs.
- Deliver actionable insights and strategic recommendations to marketing and commercial leadership.
Cross‑Functional Leadership
- Partner closely with Product Marketing, Scientific Affairs, Commercial, and Creative teams to ensure alignment across campaigns and messaging.
- Collaborate globally to create a cohesive and scalable digital strategy across business units.
- Lead agency relationships and external digital partners to deliver best‑in‑class execution.
- Foster a culture of innovation, accountability, and performance optimization.
Qualifications
Basic Qualifications
- 15+ years of experience in digital marketing and demand generation.
- Bachelor's degree in marketing, science, or business administration.
Deep Expertise In
- Website strategy and conversion optimization.
- SEO and organic growth.
- PPC and paid search.
- LinkedIn Ads and paid social.
- Digital advertising and retargeting campaigns.
- B2B demand generation and pipeline acceleration.
- Proven success managing integrated digital campaigns that drive measurable business impact.
- Experience managing agencies and external digital vendors.
- Strong analytical and data‑driven decision‑making skills.
Preferred Qualifications
- Experience in life sciences, diagnostics, biotech, healthcare, or scientific marketing.
- Familiarity with scientific customer journeys and technical product marketing.
- Experience with marketing automation and CRM platforms such as Marketo and Salesforce.
Expectations, Competencies, Skills & Abilities
- 10% travel.
- Hybrid – Billerica, MA.
- Strong analytical and performance marketing expertise.
- Excellent communication and stakeholder management skills.
- Ability to translate complex science into effective digital campaigns.
- Hands‑on operator who can balance strategy with execution.
- Collaborative leader comfortable working across global and matrixed teams.
- Strategic and commercially minded digital leader.
Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status. Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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