Overview
The SVP Director, Strategy oversees the strategy and planning process for assigned clients and supports the vision of the strategy product for the agency, through work for assigned clients and in assistance with new business. The SVP Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop team members’ strategic abilities. The SVP Director is recognized as the expert on the brand, industry, and consumer.
Responsibilities
- Maintain an in‑depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Lead in creation of a strategic approach that addresses consumer, brand, and business tensions or opportunities
- Adept and interested in proactively leading and elevating critical thinking across a portfolio of brands and running projects; you are an owner, not just an advisor
- Guide and support team in data analysis to identify business, consumer, and brand insights to inform the strategic approach to deliver business objectives, using syndicated and proprietary data resources
- Clear data storyteller and problem solver; can identify meaningful, singular, usable insights and tensions
- Drive innovation and thought leadership agenda both as a new business asset and within the agency to deliver modern marketing solutions for clients
- Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final recommendations
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
- Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Qualifications
- Bachelor’s degree or higher in advertising, marketing, business, psychology, or a similar area; a graduate degree preferred
- 12+ years of experience in media planning/strategy with progressive levels of responsibility
- 4+ years of prior management experience
- Ability to strategically plan campaigns to align with clients’ strategic goals and KPIs
- Pitch experience with proven track record
- Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Strong leadership ability to drive teams to deliver results
- Thorough and proven ability to thrive in a fast‑paced environment
Benefits & Compensation
Compensation Range: $175,000 - $245,000 annually.
Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Accommodation & Equality Statement
If you require accommodation or assistance with the application or onboarding process, please contact
All your information will be kept confidential according to EEO guidelines.
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