Trade Marketing Specialist

This position is responsible for discovering shopper insights in the On and Off Premises and turning the insights into shopper support to drive short to medium term sales performance nationally. The Trade Marketing Specialist will utilize shopper, consumer, customer and category insights to create and execute strategic marketing plans as well as helping drive overall category growth with key retailers.

Responsibilities

Plan and manage shopper market research and data analysis

Collaborate with Brand Teams, Retail Manager, Chain Teams, and Sales Operations to create and communicate compelling data/insight driven sell decks and shopper strategies

Responsible for achieving goals as assigned and aligned with national strategic priorities; focus brands, Win CO/NC/MI, channel initiatives, alignment with national calendar, programming overlays for brand strategy, etc

Develop programming objectives, program briefs, maintain company alignment for channel strategy, and customize programming for key growth customers

Integrate National programs into Local Sales campaigns with customizable programming

Partner with BAM/activation team to ensure alignment and synergies for national priorities

Provide canned selling slides to all field sales for pillar programming

Continue vetting new digital technology and customer facing platforms

Other duties as assigned

Qualifications & Experience

2+ years of marketing experience or equivalent, Bachelor’s Degree in Business or Marketing

Prior Shopper Marketing experience within another large CPG organization, preferred

Understanding of promotional tactics and traditional marketing vehicle

Ability to read and analyze financials, consumer research, and syndicated data and trends

Strong strategic, conceptual thinking, financial, analytical, drive for results, selling & negotiating skills

Ability to manage many projects and be strategic thinker with strong leadership skills

Expert knowledge of Windows OS and Microsoft Office

Advanced verbal and written communication and public speaking skills

Percent of Travel: 30%

Working Conditions: Office (home or on-site)

Compensation
Starting Salary Rate: $65,000 -$75,000

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

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