Senior Associate Brand Manager

Senior Associate Brand Manager – (CPG Food)
We’re partnering with a high-growth Private Equity backed food company with a portfolio of iconic household brands to identify a Senior Associate Brand Manager.

This is an exciting opportunity for a strong CPG marketer who wants broad exposure across innovation, portfolio management, analytics, commercialization, and consumer activation within a fast-paced, entrepreneurial environment.

Why This Role Stands Out

Work on well-known, heritage food brands with national distribution

Broad ownership across both strategy and execution

Exposure to innovation, packaging, activation, and category management

High visibility with cross-functional leadership teams

Join a company in strong growth mode with an entrepreneurial culture

What You’ll Own

Analyze syndicated data (IRI/Nielsen) and category trends to identify growth opportunities

Monitor portfolio performance and recommend strategies to optimize long‑term brand growth

Support assortment and portfolio decisions based on market dynamics and consumer behavior

Partner closely with R&D and cross‑functional teams to commercialize innovation

Manage packaging updates, artwork changes, and portfolio renovations

Help drive innovation pipeline development from concept through launch

Marketing Activation

Collaborate with agency partners on consumer‑facing campaigns and in‑market activations

Support execution across various media and marketing channels

Track performance and optimize activation strategies against brand objectives

Category & Consumer Insights

Use consumer insights and syndicated data to support pricing, placement, and marketing decisions

Contribute to category management initiatives and retailer‑facing strategies

Cross-Functional Leadership

Work closely with Sales, R&D, Operations, Finance, and external agencies

Help lead projects across a matrixed organization in a fast‑moving environment

What We’re Looking For

Experience in CPG marketing (food experience is a plus)

Strong analytical skills with experience using IRI and/or Nielsen data

Experience supporting innovation launches and commercialization

Ability to manage agencies and communicate clear briefs

Strong presentation and communication skills

You are:

A proactive, hands‑on marketer who enjoys both strategy and execution

Comfortable working in a fast‑paced, entrepreneurial culture

Analytical, detail‑oriented, and highly collaborative

Passionate about building brands and driving measurable business impact

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