Manager of Brand and Media

Overview
Rocky Mountain Prep is a diverse and dynamic community of educators, families, scholars, and advocates committed to reimagining what excellent public education looks like in Colorado. We are a network of 12 rigorous and loving schools serving children from 12 weeks through 12th grade across the Denver metro area. Grounded in our PEAK values—Perseverance, Excellence, Adventure, and Kindness—we work relentlessly to ensure every student, especially those historically marginalized by systemic inequities, is prepared to thrive in college, career, and life. At RMP, we draw strength from the diversity of our racial, cultural, linguistic, and lived experiences, equity is our commitment, and inclusion is our daily practice. We believe that by combining high expectations with deep belonging, we can create joyful, affirming spaces where every child and adult can realize their full potential.

At Rocky Mountain Prep, you won’t just find a workplace, you’ll find a movement grounded in love, excellence, and equity. We believe that every child deserves access to a world-class education and that every adult deserves the coaching, care, and opportunity to grow while delivering it. High expectations and deep belonging define our culture: we celebrate diversity as a source of strength and push one another to create classrooms and teams where everyone can thrive. You’ll be part of a joyful, mission-driven community that balances data with heart, rigor with grace, and ambition with humility. At RMP, we cultivate the curiosity, confidence, and character that fuel lifelong learning and meaningful leadership.

The Role
The Brand Media Manager is RMP's primary content producer, campus storyteller, and the person most visibly embedded in our school communities. This is a field-based production role: the Brand Media Manager spends significant time across all 12 RMP campuses capturing real moments, building relationships with educators, students, and families, and translating those experiences into high-quality multimedia content that tells the stories from the RMP community. This role manages all organizational social media channels, oversees school-level social media accounts, and produces the full range of content — video, photography, graphic design, writing — that powers RMP's communications. The Brand Media Manager is nimble, responsive, and excited to drop plans and pivot to a campus when there is exciting content to be captured, or whenever there is an opportunity to amplify the wins of our students and educators.

Responsibilities

Maintain a consistent, visible presence across RMP school campuses as the team’s primary embedded content producer and storyteller — attending events, classroom moments, and community gatherings to capture content as it happens.

Be nimble and responsive: adjust plans and show up at campuses to capture the stories of our students and staff; this responsiveness is a core job expectation.

Photograph and film RMP school life to professional quality standards, producing final, publication-ready assets independently without additional production support, and uphold standards to keep students safe.

Edit photos and short-form video using professional tools, delivering polished content on timelines that match the pace of school life.

Maintain and curate RMP's photo, video, and asset library across all campuses and channels.

Field - Based Content Production and Campus Presence

Maintain a consistent, visible presence across RMP school campuses as the team’s primary embedded content producer and storyteller — attending events, classroom moments, and community gatherings to capture content as it happens.

Be nimble and responsive: adjust plans and show up at campuses so we can capture the stories of our students and staff. That responsiveness is a core job expectation, not an occasional ask.

Photograph and film RMP school life to professional quality standards, producing final, publication-ready assets independently without additional production support, and uphold the standards and adhere to guidelines to keep students safe.

Edit photos and short-form video using professional tools, delivering polished content on timelines that match the pace of school life.

Maintain and curate RMP's photo, video, and asset library across all campuses and channels.

Network Social Media Content Production

Produce all content for RMP's network-wide organizational social media accounts (Instagram, Facebook, LinkedIn), including writing captions, designing graphics in Canva, scheduling posts, and monitoring engagement.

Develop content that is visually compelling, on-brand, and grounded in the real stories of RMP students, families, and staff — not stock imagery or generic templates.

Design social media graphics and basic promotional materials using Canva for network accounts and campus needs, working within RMP brand standards.

Track analytics for network accounts and produce regular performance reports for the Communications Director.

Respond to comments and engage audiences in ways that reflect RMP's voice and values.

School Social Media Oversight, Training and Coaching

Serve as the network-level coach and accountability partner for school-based social media leads across all 12 campuses — trained to train, review, and hold staff to standards.

Establish and communicate clear expectations for school social media accounts, including posting cadence, content standards, and brand guidelines.

Review school social media data regularly, share insights, and provide actionable feedback to help leads improve.

Review school posts for brand consistency and flag risk items to the Communications Director as appropriate.

Deliver ongoing training to school social media leads, including new staff onboarding and refreshers when standards slip.

Escalate pattern issues or high-risk content to the Communications Director immediately.

Written Content and Internal Communications Support

Write and produce content across formats: social media captions, newsletters, family communications, blog posts, event recaps, and internal announcements.

Support the Communications Director in executing internal communications, including the all-staff newsletter if retained.

Ensure all written content is free of errors, on-brand, and appropriate for diverse audiences.

Support the Communications Director in drafting external-facing materials and rapid-turnaround content needs.

School Community Support and Brand Execution

Serve as the day-to-day point of contact for school staff with communications questions, Canva template requests, and brand guidance.

Produce basic design assets in Canva for school needs within brand guidelines.

Refer more consequential design needs to the Communications Director for freelance design scoping.

Maintain and update school communications toolkits and announcement templates.

Build genuine relationships with school leaders and staff to surface authentic stories.

Agency Coordination Support

Support the Communications Director in gathering assets and reviewing SKDK deliverables.

Coordinate production logistics with SKDK on active projects, including asset delivery and review timelines.

Required Qualifications

Proficiency in photography and photo editing (Adobe Lightroom, Photoshop, or equivalent); ability to deliver polished, publication-ready photos independently.

Proficiency in short-form video production and editing (Adobe Premiere, CapCut, Final Cut Pro, or equivalent); ability to produce engaging, on-brand video without additional support.

Strong proficiency in Canva; ability to produce professional, on-brand social media graphics and basic promotional materials quickly and consistently. Consequential design projects are scoped to freelance designers.

Excellent writing skills across formats, with zero tolerance for typos or off-brand language.

Experience managing social media accounts professionally, including content creation, scheduling, community monitoring, and analytics.

Genuine excitement about being embedded in schools and communities; willingness to show up at events on short notice and build real relationships across campuses.

Nimbleness and flexibility; able to shift priorities without sacrificing quality.

Deep commitment to equity, authentic storytelling, and representing RMP's communities accurately and with care.

Must be based in Denver, Colorado; regular presence across all 12 campuses is a core expectation.

Preferred Qualifications

Experience producing content that authentically represents racially and linguistically diverse communities.

Experience in K-12 education, nonprofit, or community-facing organization.

Familiarity with social media scheduling platforms and email marketing tools.

Bilingual in Spanish a plus.

Experience with drone photography or videography a plus.

Education: Bachelor’s degree or strong portfolio; a portfolio may substitute for a degree.

2-5 years of experience in content production or communications, with a strong portfolio; portfolio required.

Salary
$60,000 - $95,000 annually. This range reflects the full growth potential of the role over time. Candidate placement may vary based on experience and internal equity.

Benefits
Rocky Mountain Prep offers a comprehensive benefits package, including:

Paid Time Off — vacation, personal, and sick days

5 Weeks of Paid Organizational Holidays

Comprehensive Health Insurance (medical, dental, vision) with employee-only coverage

Retirement Through PERA

Paid Leave of Absence Options

Mental Health & Wellness Support

Pre-Tax Accounts (FSA, dependent care, HSA)

A detailed list of benefits is provided here.

Eligibility to Work
All employees must verify identity and eligibility to work in the United States at the time of hire. Rocky Mountain Prep does not sponsor visas at this time. RMP is an equal opportunity employer and welcomes applicants of all backgrounds.

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