Brand Manager

Job Type : Full time.

Overview
PetSafe Brands is the world leader in pet products, serving a broad range of pet owners with a range of brands such as Pet Safe®, Sport DOG®, Invisible Fence®, Kurgo and Premier Pet. The Brand Marketing Manager for North America will be responsible for bringing the authentic brand voice to internal and external teams within the US and Canada, developing actionable brand strategies to execute the global marketing plan and drive brand awareness and revenue.

Responsibilities

Establish, communicate and execute the connection between the global brand strategy and the US and Canadian markets, defining products, channels and brand experience needed to drive growth.

Develop and implement an integrated annual marketing calendar for the US and Canada leveraging brand strategies and assets to support tactics for increased market and revenue growth.

Lead execution of marketing efforts to ensure brand integrity on the retail shelf, digital and physical, reflects authentic brand experience in US and Canada.

Communicate marketing objectives of promotions, new product launches, marketing campaigns, sponsorships and point‑of‑sale projects into supporting business objectives and channel strategy.

Write project briefs and manage Jira ticketing to ensure market needs and deliverables are effectively communicated for brand projects and strategic objectives.

Direct and manage external PR agency and all media outreach and industry opportunities.

Edit, approve and support content development and digital marketing efforts.

Develop close partnerships with the US and Canadian sales teams and key retail partners to gain insights that can be leveraged to gain a market advantage and expand opportunities.

Partner with brand marketing research to understand and translate competitor landscapes, channel requirements, marketing strategies and consumer insights into actionable brand plans with clear business objectives.

Oversee photo and video shoots for localized assets in collaboration with internal and external resources; review and approve scripts and talent to ensure output meets the brief and the needs of the markets.

Establish and manage the marketing budget for US and Canada.

Qualifications

Customer‑centric mindset.

Bachelor’s degree in Marketing, Management or related field.

5+ years of brand and/or marketing experience.

Demonstrated ability to manage multiple projects and meet deadlines.

Action‑oriented with a drive toward fiscal responsibility.

Excellent communication skills and ability to work well with internal stakeholders, external vendors and customers.

Experience in Brand Development and Management.

Accountabilities

Meeting Integrated Operating Plan initiatives.

Successful development and execution of campaigns and new product launches.

Communicating and ensuring understanding of marketing initiatives, deliverables and ROI.

Voice of Customer (VOC) advocate.

Retail partner support.

Alignment with the global brand team to build brand trust, awareness and revenue.

Supporting category and sales teams to meet/exceed topline sales goals.

Benefits
PetSafe Brands offers a competitive benefits package including medical, dental, vision and 401(k) match, a wellness program with an onsite health clinic and workout facility, and a culture that encourages employees to bring their dogs to work. We are dedicated to equal employment opportunity for all teammates and fostering a workplace free of discrimination and harassment. We build a diverse workforce by hiring great people from a wide variety of backgrounds and experiences, and we are committed to creating a culture of belonging and inclusion.

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