Social Media Analyst

Publicis Global Delivery (PGD) , the talent powerhouse of Publicis Groupe, founded in 1926 and now the

world’s #1 largest communications group , is looking for a

Social Media Analyst

with experience in managing and optimizing paid campaigns across key platforms such as

Meta Ads, TikTok Ads, and Google Ads .

This role is key to driving performance and delivering results aligned with business goals of our global clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Key Responsibilities

Work directly with agencies in the US or Europe to activate, monitor, and optimize social media campaigns for global clients.

Plan, execute, and optimize campaigns on platforms such as Meta (Facebook, Instagram) and TikTok.

Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS).

Conduct A/B testing to continuously improve campaign performance.

Prepare performance reports and provide actionable insights.

Collaborate with cross-functional teams including strategy, creative, and analytics.

Requirements

2+ years of experience in Paid Social campaigns.

Strong knowledge of Meta Ads, Google Ads and/or TikTok Ads.

Analytical mindset with strong attention to detail.

Proficiency in Excel or data analysis tools.

Advanced English

(required) .

What We Offer

A collaborative and fast-paced work environment.

Opportunities for professional growth and career development.

Exposure to global clients and international projects.

Continuous learning through hands‑on experience and training.

A data‑driven culture where your ideas and insights matter.

Competitive compensation package.

At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.

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