Social Media Manager

Social Media Manager
Los Angeles

Hybrid

We are seeking a Social Media Manager for our client, a Los Angeles–based fine jewelry brand. This is not a traditional social media manager role. It is a hybrid of social strategist, content director, brand voice owner, and creative partner to the founder. The person in this seat owns the full social ecosystem and is responsible for ensuring that what lives across our platforms feels cohesive, intentional, and emotionally aligned with the brand at every level.

Social is both the primary window into the brand and a meaningful driver of the business, contributing directly to brand discovery, audience engagement, and conversion. This role builds the strategy, develops the content, shapes the voice, and partners closely with the founder. It reports to the Head of Brand & Marketing and works in close creative partnership with the Founder.

Core Responsibilities
Social Strategy & Roadmap Ownership

Own the full social ecosystem across Instagram and TikTok as primary platforms

Develop weekly, monthly, and launch-based content strategies, including week-to-date, month-to-date, and campaign-level planning

Build a forward-thinking social roadmap aligned with product drops, brand storytelling, and key business moments

Ensure all social output reflects and reinforces the brand’s identity and perspective while delivering against business goals

Content Development

Concept and lead the development of all social content, including standalone posts and series-based storytelling

Develop content across formats: short and long-form video, carousels, stills, and intimate, in-the-moment, social-native content

Bring forward original, brand-aligned content ideas on a weekly and monthly basis

Translate product, symbolism, and brand narratives into compelling social content

Balance new content creation with thoughtful, intentional use of existing content assets

Social Calendar & Narrative Integration

Own and maintain the full social content calendar

Ensure posts, Reels, and Stories are intentionally paired to create a cohesive narrative

Integrate product launches, evergreen storytelling, and select cultural or brand-relevant moments into a unified presence

Continuously refine the calendar based on performance, product priorities, and brand direction

Founder Content & Creative Direction

Partner closely with the founder to develop social-first content concepts

Write scripts, talking points, and content structures for founder-led video

Bring proactive ideas for how the founder shows up across social platforms

Ensure all founder content feels natural, elevated, and aligned with the brand voice

Brand Voice & Caption Ownership

Own all social captions across platforms

Maintain consistency in tone, language, and emotional resonance

Translate the brand’s identity into clear, compelling, and refined written content

Maintain a strong point of view while avoiding generic or overly promotional language

Social-First Content Capture

Lead the capture of social-first content across founder moments, behind-the-scenes, showroom activations, in-studio storytelling, and lifestyle imagery on a regular cadence

Approach content capture strategically, proposing the concepts, formats, and stories worth capturing before stepping behind the camera

Partner closely with the in-house photographer who leads product imagery and e-commerce, ensuring social capture complements rather than duplicates that work

Extend existing creative into social-first storytelling, adding a layer of intimate, real-world content rather than replacing campaign or e-commerce production

Translate campaign, e-commerce, and editorial shoots into social-first cutdowns, stills, and Reels

Maintain a consistent visual standard across all captured content, with a strong eye for composition, light, and emotional tone

Community Intelligence & Founder Communication

Oversee inbound communication across social platforms at a strategic level

Distill high-volume messages into structured insights, including client sentiment, opportunities, and recurring themes

Apply strong judgment to prioritize the conversations and relationships that matter most, without being pulled into the volume of inbound noise

Provide clear recaps and recommendations on messages requiring founder engagement

Act as a filter so the founder is engaged only in high-impact interactions

Maintain an elevated and thoughtful brand voice in all responses

Influencer & Partnership Strategy

Own influencer and partnership relationships from identification through execution, with a clear point of view on brand alignment, cultural fit, and aesthetic resonance

Build a thoughtful, selective ecosystem of voices that feel emotionally and stylistically aligned with the brand, rather than chasing reach for its own sake

Approach partnerships as long-term relationships to be nurtured, not transactions to be executed

Manage gifting strategies, brand ambassadors, and collaboration opportunities with intention and care

Oversee partnership communications, agreements, and alignment with brand positioning

Performance & Insights

Track and analyze performance across social platforms

Leverage insights to inform content strategy, storytelling direction, and posting cadence

Connect social performance with product performance and broader business outcomes, including Shopify insights

Present clear, high-level recommendations grounded in data

Who You Are

4 to 7+ years of experience in social strategy, content, or brand roles

Experience in fine jewelry is preferred. What matters most is a genuine appreciation for craftsmanship, storytelling, and high-touch client experience

Strong visual judgment and a refined taste level, with an instinct for what feels aligned with a luxury brand

Exceptional writer with the ability to capture an emotional, founder-led brand voice

Experienced in developing content concepts and creative direction, not only executing briefs

Comfortable working closely with a founder and contributing to her public presenceHighly organized across multiple content streams, calendars, and timelines

Deep platform fluency across Instagram and TikTok, with working knowledge of Pinterest, YouTube Shorts, and Threads where they serve the brand

Comfortable with Shopify, Figma, Miro, Canva, and native social analytics platforms

Fluent in AI tools (ChatGPT, Claude, Midjourney, CapCut AI, and similar) as a thoughtful complement to original thinking and craft, not a replacement for voice or judgment

To Be Considered

Submit a resume, a portfolio or links to social work you have led, and a short written response (no more than 300 words) on either:
A campaign you are most proud of

The brands and accounts you find most inspiring

The anticipated base salary range for this position is $80K-$100K annually.

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