Digital Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The

Digital Sales Strategist

will assist and strategize with key members of the sales staff, including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad‑serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through pre‑sales order entry, management, and optimization of digital media campaigns to ensure launch and delivery.

Responsibilities

Consistently prospect for new revenue opportunities using client and category insights.

Upsell current clients by engaging them in the full product line of WFAA‑TV offerings.

Create custom solutions‑driven campaigns that meet client needs across broadcast, digital, and streaming (OTT) media platforms.

Seek opportunities to expand relationships with key clients by understanding their business needs and competitive landscape.

Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for campaign execution.

Partner with an Account Manager to provide exceptional customer service and contract fulfillment.

Strategically utilize Matrix and station CRM to manage day‑to‑day activity, pipeline, and forecasts.

Represent the media group positively and professionally to the community at events and surrounding businesses.

Requirements

3–5 years of digital marketing sales support, inside or outside sales experience.

Expert knowledge of all facets of digital sales and marketing with a good grasp of OTT and targeted display.

Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.

Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.

Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.

Strong presenter and communicator with internal and external customers and partners.

Demonstrated organizational skills and ability to multi‑task.

Effective problem‑solving and decision‑making skills.

Self‑motivation and a strong work ethic are essential attributes.

Benefits
TEGNA offers comprehensive benefits to safeguard the physical, mental, and financial health of employees and their families. Full‑ and part‑time employees receive medical plans through Blue Cross Blue Shield of Texas, as well as dental and eye care coverage. Fertility, surrogacy, and adoption assistance; disability and life insurance. Our 401(k) program allows full‑, part‑time, and temporary employees to contribute 1 %–80 % of pay on a pre‑tax basis, with a company match on the first 4 % and vesting from day one. All employees and eligible family members receive nine free virtual doctor appointments via Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers generous paid time off and nine paid holidays per year.

Some job positions may be covered by a collective bargaining agreement, and certain benefits may not apply to those employees.

EEO Statement
TEGNA Inc. is a proud equal‑opportunity employer. We hire and develop individuals from diverse backgrounds and experiences to add to our collaborative culture. We consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation, please email askhr@tegna.com.

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