Brand Strategist, Messaging and Campaign Execution

Job Summary

The Brand Strategist, Messaging and Campaign Execution helps translate business priorities, customer needs and reputational considerations into clear brand strategy, message frameworks and integrated communications plans. This role develops audience‑informed campaigns, creative briefs, talking points, presentations and content strategies that enable Alabama Power to communicate with clarity, consistency and credibility across paid, owned, earned, internal and stakeholder channels.
Education

Bachelor’s degree in Public Relations, Marketing, Communications, Political Science or a related discipline. Advanced degrees, relevant executive education and industry designations are a plus.
Experience

At least 3 to 5 years of experience in brand strategy, public affairs, governmental relations, corporate communications, marketing, integrated communications, agency account management, campaign strategy or a related field.
Required Experience

Developing message strategy, campaign plans, creative briefs or communications plans tied to business objectives.
Translating audience research, stakeholder input or business priorities into clear recommendations and usable communications materials.
Managing multiple projects, deadlines and internal stakeholders simultaneously.
Writing clear, polished content across formats such as talking points, presentations, web copy, social content, internal updates, executive materials and campaign assets.
Working with creative, digital, media, research or agency partners to move work from strategy to execution.
Preferred Experience

Agency, public affairs, political campaign or issue‑advocacy experience.
Regulated‑industry, utility or public‑sector business experience.
Executive communications, speechwriting or high‑stakes message development.
Experience supporting paid, owned, earned and social media campaigns.
A portfolio or work samples that demonstrate strategy, writing, campaign planning and execution.
Core Competencies

Integrated Campaign Planning and Execution – develop comprehensive strategies with clear objectives, audience priorities, message hierarchy, channel roles, timing, creative needs and success measures.
Creative Briefing and Brand Stewardship – translate strategic direction into clear briefs, review work for message, tone and audience fit, and maintain brand consistency across all materials.
Strategic Discernment – isolate core issues, align communication strategies with business and regulatory objectives, and balance speed with quality.
Account Leadership – manage stakeholder expectations through structured processes, ensuring clarity and on‑time delivery.
Strategic Framing and Creative Problem Solving – present complex issues simply, credibly and effectively while recognizing reputational and regulatory sensitivities.
Channel Judgment – adapt messages to channel and audience, including customer‑facing content, social media, internal communications, stakeholder materials, paid media, presentations and executive use.
Research‑to‑Action Orientation – interpret research, polling, brand tracking, customer feedback or performance data to inform strategy, campaign direction and content decisions.
Executive‑Grade Writing – produce clear, concise, audience‑tailored content across formats, maintaining tone and professionalism.
Campaign Planning and Execution – design campaigns with defined objectives, KPIs, audience insights and apply learnings to future initiatives.
Composure Under Pressure – remain calm and clear in high‑stakes situations, prioritizing actions and communicating effectively.
Multi‑Stream Management – coordinate multiple workstreams efficiently using streamlined processes and tools.
Stakeholder Savvy – build credibility and anticipate sensitivities to secure alignment and positive outcomes across the organization.
Responsiveness and Reliability – communicate timelines clearly, meet deadlines and maintain version control throughout projects.
Judgment – identify reputational risks, ensure accuracy, protect confidentiality and seek input when needed.
Team Collaboration – foster trust and leverage team expertise to deliver integrated communication solutions.
Major Job Responsibilities

Develop brand and communications strategies that support organizational priorities, customer understanding and reputational objectives.
Build message frameworks, campaign briefs, talking points, presentations and content plans for priority initiatives.
Translate research, business input and stakeholder concerns into clear recommendations and practical communications materials.
Support integrated campaigns across paid, owned, earned, social, internal and stakeholder channels, including objectives, audience strategy, message hierarchy, timing and measurement.
Partner with internal teams and agency partners to guide creative development, content execution and brand consistency.
Provide strong writing support for executive materials, speeches, internal memos, web content, social content, media statements and presentations.
Help identify emerging issues, customer concerns and reputational risks, and prepare proactive messaging or response materials as needed.
Manage multiple workstreams with clear timelines, version control, stakeholder alignment and follow‑through.
Measure campaign and content performance where appropriate, capture lessons learned and apply insights to future work.
Build trusted relationships across departments and serve as a practical communications partner to business units, executives and project teams.
Benefits

Competitive Pay
Excellent benefits packages including medical and dental coverage, defined pension/cash balance benefit plan, performance pay program, 401(k) plan with generous company match, bonus opportunities, and tuition reimbursement.
Equal Opportunity Employer Statement

Alabama Power is an equal opportunity employer where an applicant’s qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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