Sales Specialist

Sales Specialist

Executes the sales plan for County venues to increase events, grow revenues and position Okaloosa County as a premiere meeting, event, sports and convention destination.
Identifies target groups, potential markets and key accounts through tradeshow participation, sales calls, lead generation services, industry related periodicals, internet research and existing accounts.
Generates required number of prospective/qualified sales calls weekly; answers, documents, and responds to all leads and inquiries for new business.
Negotiates, prepares and issues proposals/contracts of potential clients; enters data and utilizes booking software to determine meeting space availability.
Ensures all client/account information is relayed accurately and timely to event, and food and beverage staff.
Maintains databases of potential business, inquiries and lost business.
Attends and participates in organized sales blitzes, national and international conventions, tradeshows and any industry related organization meetings
etworking opportunities.
Maintains contact with existing key accounts.
Assists in developing sales tactics and displays.
Schedules, plans and acts as host during familiarization tours for meeting planners and the tourism industry.
Works with supervisor and marketing team to update marketing tools and strategies.
Establishes and maintains relationships with local hotels, event venues, attractions and restaurants to ensure availability for groups utilizing County venues.
Performs other duties as assigned.
Education, Training, and Experience: Associate's degree in Tourism & Hospitality, Marketing, Communications, or closely related field, supplemented by a minimum of two (2) years of progressively responsible experience in event sales, to include demonstrated creativity and resourcefulness in presentation, promotion and sales; or an equivalent combination of education, training and experience which provides the required knowledge, skills and abilities. Experience with automated booking or event management software is preferred. Experience in a governmental organization, destination-marketing organization, or convention/event center is preferred.
Licenses and/or Certifications: Requires a valid driver license.