Vice President of Marketing

Vice President Of Marketing

Our client is adding a Vice President of Marketing to its team to drive all Enterprise marketing efforts for all three business units in order to achieve business objectives. As Vice President of Marketing, with 6 direct reports and reporting to the CEO, you will develop best in class processes to drive department efficiency, innovation and improved profitability.
As Vice President of Marketing you will:
Implement strategies and plans to deliver double digit sales growth annually.
Develop plans to increase contribution margins across all lines of business.
Build, plan and implement the overall marketing strategy for the Enterprise, appropriate to each business unit.
Manage all traditional and digital marketing channels including ecommerce, D2C, and social media to ensure brand consistency.
Develop and deliver marketing policies, practices, and strategies to attract customers to company website, online presence, and promote online products.
Identifies and develops key talent and appropriately manages the marketing staff
Prepare and manage marketing budgets. Measure ROI and KPI’s.
Measure, manage and improve online content, considering SEO and Google Analytics.
Research competition, investigate benchmarks and provide suggestions for improvement.
Forecast sales performance trends
Work with Senior Sales Directors, Sales directors, and Product Managers to increase client satisfaction through cohesive strategies.
Lead and motivate digital marketing cross functional teams and outside partners
Your background should include:
BS degree in Marketing required. Masters degree preferred.
Minimum of 7 years of experience as an Omni Channel Marketing Executive
CPG experience a must
Experience marketing products found in the cleaning aisle of retailer preferred OR previous experience with a major player in the CPG industry
Strong experience in B2B, B2C, D2C.
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of ecommerce and how all current digital marketing channels function
Solid experience with Google AdWords and social media advertising
Hands on experience with SEO/SEM, Google Analytics and CRM software
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
Why consider this opportunity?
Medical insurance including dental. Vision optional.