Marketing Manager, TCG & Pop Culture

Marketing Manager

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We're always on the lookout for talented people to join our growing team.
Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.
Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.
We are seeking a Marketing Manager to drive execution across GTM and product marketing initiatives for our TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games. This role is responsible for bringing strategy to life and owning campaign execution, product launches, partner activations, and day-to-day performance optimization. This individual should have strong familiarity with the TCG ecosystem (especially Pokémon) and a deep understanding of collector behavior, paired with the ability to operate with speed, precision, and cross-functional coordination.
You'll report to the Senior Director of PSA Marketing and work from our Santa Ana or Jersey City office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.
What You'll Do:
Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels
Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization
Translate strategic briefs into clear execution plans with defined deliverables and deadlines
Manage campaign calendars and ensure alignment across internal teams
Support development and refinement of product positioning, messaging, and value propositions
Work directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)
Partner with Product and Operations to ensure accurate and timely communication of product updates
Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within Pokémon
Execute against key moments in the TCG calendar (set releases, events, market spikes)
Support expansion efforts across comics, magazines, and video games through targeted campaigns
Track and report on campaign performance (conversion, submissions, CAC, engagement)
Identify optimization opportunities and implement test-and-learn strategies
Maintain dashboards and reporting to inform ongoing GTM improvements
Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams
Manage timelines, dependencies, and deliverables across stakeholders
Ensure high-quality, on-time delivery of all marketing initiatives
Who You Are:
4–7+ years in Marketing, Product Marketing, or GTM roles
Strong knowledge of TCG, with a preference for hands-on experience in Pokémon and card collecting
Proven ability to execute integrated marketing campaigns across multiple channels
Highly organized with strong project management skills and attention to detail
Ability to manage multiple workstreams in a fast-paced environment
Data-driven mindset with experience tracking and optimizing campaign performance
Strong communication and collaboration skills
Salary Range: The salary range for this position is $110,000-$145,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.
Reasons To Join Us:
Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Candidates must be authorized to work in the United States.