Vice President Director, Social Commerce

Vice President Director, Social Commerce

We're looking for an outstanding VP/Director, Social Commerce to own the day-to-day execution and performance of social commerce programs, primarily across TikTok Shop, for key client accounts. This role is responsible for translating strategy into action, ensuring programs run efficiently and delivering against engagement, conversion, and sales objectives. You will partner cross-functionally across strategy, media, analytics, and creator teams to activate, optimize, and scale social commerce initiatives, driving measurable business growth.
As VP/Director of Social Commerce, you'll help clients navigate the evolving social commerce landscape by developing scalable strategies, supporting campaign execution, identifying growth opportunities, and translating performance insights into actionable recommendations. The ideal candidate is highly collaborative, detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed environment with multiple stakeholders and moving parts.
Responsibilities include:
Executing and helping clients scale their social commerce strategies across platforms, driving measurable performance across content, creators, and commerce initiatives
Managing the day-to-day client relationship for social commerce clients
Overseeing cross-functional execution across internal teams (social strategy, data & analytics, paid social, etc) to ensure program delivery
Owning the day-to-day execution of social commerce campaigns, including coordination across content, affiliate, media, and key internal stakeholders so ensure efficient delivery and strong in-market performance
Identifying optimization opportunities and helping translate data into actionable recommendations for internal teams and clients
Building client-facing presentations, reporting recaps, strategic POV's, case studies and social commerce growth recommendations
Supporting promotional planning, campaign launches, tentpole moments, and platform activations
Collaborating with social strategy team to translate platform trends and emerging capabilities into actionable recommendations, helping inform client strategies and identifying opportunities for growth
Partnering closely with external stakeholders including platform representatives, other internal agencies, and clients to support successful execution of programs
Building and refining scalable processes, operational workflows, and best practices across social commerce programs
Managing multiple projects and priorities simultaneously within a fast-paced, highly collaborative agency environment
Partnering with store operations to successfully launch new TikTok Shops
Collaborating with the data & analytics team to report on key performance metrics (engagement, conversion, sales impact), optimizing programs and informing future investment decisions
Executing on ad hoc strategic requests, performance analysis, and innovation opportunities as the social commerce landscape evolves
Qualifications include:
8+ years of experience in social commerce, influence, e-commerce, digital media, or related fields
Strong understanding of the social commerce ecosystem, particularly TikTok Shop
Experience working within an agency, holding company, platform, or highly matrixed organization preferred
Strong project management and organizational skills
Excellent written, verbal, and communication skills
Comfortable navigating fast-paced environments with evolving priorities and tight timelines
Strong analytical mindset with the ability to interpret performance data and identify actionable insights
Proficiency in presentation development
Passion for social commerce, creator economy trends, and emerging platforms
Ability to build strong working relationships across internal teams, external partners, and clients
Got what it takes? We'd love to hear from you.