Senior Brand Manager, Integrated Marketing

Salary Range $128,750-$160,950 per year

Purpose of Position

The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI.

Essential Job Functions

Brand Strategy & Execution

Lead and develop brand positioning, messaging, and equity across marketing channels.
Convert brand strategy into marketing plans that achieve business goals.
Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals.
Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights.
Integrated Marketing & Campaigns

Lead end-to-end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels.
Partner with agencies to develop creative and media plans
Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.
Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks.
Retail Media & Shopper Marketing

Lead retail media networks and e-commerce strategies to drive conversions and sales.
Partner with Sales and retailers to align media, merchandising, and conversion strategies.
Optimize the shopper journey, linking media investment to sales performance.
Identify and scale high-performing tactics across retailers and platforms.
Media, Agency & Partner Management

Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance.
Review media performance across platforms, identifying optimization opportunities and risks.
Manage influencer programs end-to-end, including briefing, execution, and performance evaluation.
Budget Ownership & Performance Analysis

Own the media budget for the brands, including planning, pacing, and tracking.
Manage spend proactively, identify reallocation opportunities to maximize ROI.
and post-campaign reports to inform future planning.
Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.
Deliver campaign post-campaign reports, ROI analysis and learning agendas, identifying what worked, what didn’t, and how to improve.
Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.
Team Collaboration

Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes.
Support go-to-market plans for new product launches, including messaging, launch timing, and in-market execution.
Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.
Qualifications & Experience

Required

Bachelor’s degree in Marketing, Business, or related field
7+ years of experience in brand management, integrated marketing, or CPG marketing.
Proven experience leading integrated marketing campaigns with measurable business outcomes
Excellent communication, presentation, and project management skills
Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion
Experience with retail media networks and shopper marketing
Strong analytical skills with the ability to translate performance data into insights and recommendations
Experience managing agencies and cross-functional partners
Must reside in PST, MST or CT time zones
Preferred

Experience in food and grocery marketing
Master's degree in marketing, communications, business, or equivalent
Experience in media measurement and ROI analysis methodologies
Experience leading cross-functional teams to drive marketing initiatives
Exposure to consumer research, insights, and research methodologies
Exposure to consumer insights and measurement frameworks
Experience managing brand-level budgets
Exposure to innovation launches and lifecycle management
Success in This Role Looks Like

Delivers measurable performance gains in awareness, trial, and sales
Drives strong ROI through effective campaign execution and optimization
Manages budgets tightly with clear performance accountability
A trusted partner to Sales, Category, and Innovation
Foster Farms ACTION Guiding Principles

Accountability:

Deliver on commitments.
Collaboration:

Achieve more by working as a team.
Truth-Seeking:

Be open-minded and act with humility.
Initiative:

Be proactive and lead with a growth mindset.
Ownership:

Take responsibility for results.
Nimble:

Operate with speed and agility.

Why Join Foster Farms?

This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.

#LI-KP1

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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