Marketing Coordinator

Key Heating and Air Conditioning is looking for a creative and motivated Marketing Coordinator to help grow our company and bring in more leads.

This person will help with social media, videos, events, email marketing, our membership program, and other day-to-day marketing needs. The main goal of this position is to help drive new customers to the company and increase customer participation in our maintenance agreement program.

Responsibilities

Create and schedule social media posts
Make short videos for TikTok, Instagram, Facebook, and other platforms
Take photos and videos of jobs, employees, events, and company updates
Help manage email campaigns and customer marketing through ServiceTitan Marketing Pro
Help promote and grow our membership program, also known as our maintenance agreements
Coordinate membership marketing, renewals, reminders, and customer follow-up
Work with the office and service teams to help keep membership customers informed and engaged
Help create promotions and campaigns to increase maintenance agreement sign-ups
Track membership leads, sign-ups, renewals, cancellations, and promotional results
Help create customer-facing materials explaining the benefits of our maintenance agreements
Look for ways to increase membership value and improve customer retention
Research home shows, local events, sponsorships, and community events for us to attend
Help plan and promote company events
Assist with website content, Google Business Profile, and basic SEO
Help create flyers, emails, posts, and other marketing materials
Keep a marketing calendar organized
Track which marketing efforts are bringing in leads
Qualifications

Experience with social media is preferred
Comfortable creating short videos and basic content
Good writing and communication skills
Organized and able to manage multiple tasks
Willing to learn ServiceTitan Marketing Pro
Basic Google, SEO, or website knowledge is a plus
Experience with Canva, CapCut, or similar tools is a plus
HVAC or home service experience is a plus, but not required

Ideal Candidate

The right person is creative, organized, and willing to learn. They should enjoy creating content, promoting services, and helping grow customer relationships. This role is focused on bringing in leads, increasing maintenance agreement participation, improving customer retention, and helping the company grow.