Associate Director, Gameday Presentation (5174U) #85542

Associate Director, Gameday Presentation (5174U) 85542
As the technical authority for live athletic productions, this role orchestrates the strategic integration of complex scripting, control room operations, and real‑time show calling within high‑stakes, unscripted environments.

The Associate Director will lead the control room and crew at Haas Pavilion for Cal Basketball, be responsible for content creation and management, and serve as the technical show caller. The role requires navigation of high‑pressure settings, ensuring flawless entertainment, and aligning cross‑departmental goals to elevate the brand. In addition, the position will architect a professional‑grade training ecosystem, scale, and mentor a student workforce to execute elite productions.

Show Direction & Executive Production
Serve as the technical show caller and be responsible for content creation and management for all home Cal Basketball games; orchestrate end‑to‑end production of video board, technical control room oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience while ensuring it meets the standards of a premier entertainment event.

Strategic Brand & Revenue Integration
Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and department revenue.

Talent Recruitment & Mentorship
Mobilize and supervise a scalable workforce of students and interns; architect a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.

Cross‑Functional Collaboration
Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.

Innovation & Experience Design
Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.

Budgeting & Strategy
Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.

Quality Control & Post‑Event Analysis
Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain conference excellence.

Required Qualifications

Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.

Deep knowledge of professional broadcast hardware and show‑flow software.

Ability to create dynamic and compelling motion graphics for the video board.

Skill in drafting minute‑by‑minute show rundowns (ROS) that integrate technical cues with entertainment segments.

Proficiency in integrating modern fan‑engagement tools like synchronized LED lighting, mobile app triggers, and AI‑driven content.

Ability to translate corporate partner KPIs into organic, high‑energy in‑venue moments that drive ROI without losing the crowd.

Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.

Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the Cal identity.

Knowledge of navigating Name, Image, and Likeness (NIL) regulations to highlight student‑athletes within the live show flow.

Problem‑solving skills; multitask, work with frequent interruptions, and effective listener.

Strong skills in coaching and mentoring lower level staff.

Time and project management skills to effectively establish priorities and meet competing deadlines.

Interpersonal communication and people management skills to interact effectively with a variety of clients, staff and vendors.

Strong fiscal responsibility to plan and manage the Gameday entertainment budget.

Experience recruiting, supervising, and scheduling numerous students/interns across multiple simultaneous events.

Ability to synchronize goals between units.

Familiarity with the production benchmarks of elite NCAA conferences or professional sports leagues.

Maintain current knowledge of applicable rules and standards of the Atlantic Coast Conference, the National Collegiate Athletic Association (NCAA), and other governing bodies to avoid violations.

Advanced knowledge of program activity and best practices.

Excellent verbal and written communication skills.

Proficiency in the use of computer applications relevant to job duties.

Must hold a valid driver's license.

Salary & Benefits

The budgeted salary or hourly range is $65,000 – $95,000.

This is a full‑time (40 hours/week), career position that is eligible for UC benefits.

This is an exempt, monthly‑paid position.

Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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