Director, Digital Growth Marketing

ThoughtSpot is looking for a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths. This is a hands‑on, player‑coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels. You will directly manage our paid media agency across search, paid social, display, and video, while also managing a team member who oversees our organic search agency.

What You Will Do

Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths

Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels

Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance

Guide paid programs across search, paid social, display, video, and other relevant acquisition channels

Set direction on channel investment, budget allocation, and performance priorities across digital programs

Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches

Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through

Oversee organic search performance and ensure it supports broader traffic, conversion, and pipeline goals

Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility

Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution

Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities

Partner with design and marketing teams to use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth

What You Bring

Significant experience in digital or growth marketing, ideally in B2B SaaS or a high‑growth technology company

Deep expertise across paid social, paid search, display, and video

Strong understanding of organic search and how it contributes to traffic, conversion, and pipeline growth

Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline

Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment

Experience working cross‑functionally with marketing, sales, web, and creative teams

Strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals

Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends

An AI‑forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance

Strong communication and project management skills

Comfort operating in a fast‑moving environment with a high bar for execution

In California, the estimated annual salary range for this role is $190,000–$235,000 per year. In Illinois, the estimated annual salary range for this role is $175,000–$210,000 per year. Actual compensation may vary and will be determined based on permissible, non‑discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.

Hybrid Work
This office‑assigned role is available as a hybrid position, reporting to the office in US – Mountain View. Spotters assigned to an office are encouraged to experience the energy of their local office with an in‑office expectation of 2–3 days per week.

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