Director, TikTok Shop (Omnichannel)

About SuperOrdinary

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short‑form video and livestream shopping.

Role Overvie
The Director, TikTok Shop (Omnichannel) leads the TikTok Shop Team within the Omnichannel P/L for a portfolio of Brands within TikTok Shop accounts, plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end‑to‑end TikTok Shop strategy across lifecycle stages (launch to growth to maturity/optimization to turnaround). The Brand Director is the senior escalation point for TTS brands on Omnichannel, aligns cross‑functional teams, specifically the Brand Strategists and their Brands(creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution.

Key Responsibiliti
es1) Team Ownership (Cor

e)Works closey with the GM of Omnichannel to the below ite

msSet revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion)

)Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expense

s.Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account deliver

y.Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metric

s.Make resourcing tradeoffs to protect delivery quality while meeting profitability target

s.2) TikTok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownersh

ipDesign the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owner

s.Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments)

)Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability target

s.Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution disciplin

e.Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each bran

d.3) Executive Client Leadersh

ipSME for all TTS strategy based on Client needs and Targerts – Works closely with Brand strategist to compile full strategi

esOwn senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship managemen

t.Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next step

s.Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at ris

k.4) People Leadership: Manage 3-5 Brand Lea

dsCoach and develop Team to strengthen strategic thinking, prioritization, and operational rigo

r.Hold Team accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client succes

s.Recruit, onboard, and retain talent; run performance reviews and support career development and succession plannin

g.5) Operating System & Scalable Proce

ssEstablish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbook

s.Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery qualit

y.Drive adoption and creation of SOPs, documentation, and knowledge sharing across the tea

m.6) Market & Platform Experti

seBring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strateg

y.Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfoli

o.Be a quick learner who can ramp into new brands, categories, and platform tools with speed and strong judgmen

t.Qualificatio

ns8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferre

d.3+ years managing managers (or equivalent leadership scope), including performance management and coachin

g.Proven experience revenue and expense management (forecasting, staffing/utilization, variance management

)Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instinct

s.Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insight

s.Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholder

s.High ownership, high standards, and low-ego collaboration in a fast-changing environmen

t.Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles

What We Of

ferCompetitive base salary ($125,000-$150,000) plus performance-based annual bonus (DO

E).Medical, dental, and vision benefi

ts.401(k) pl

an.Flexible PTO, paid holidays, and paid sick lea

ve.Hybrid work schedule (3 days in office, 2 remote) and a collaborative, high-growth environme

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