A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.
This role will architect and lead that evolution.
The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re‑engagement — with a focus on creating a predictable, performance-driven growth engine.
This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization.
Responsibilities
Digital Growth Strategy
- Define and execute a global digital acquisition and lifecycle strategy aligned to revenue goals
- Build a multi-year roadmap to establish digital as a scalable, predictable growth channel
- Own performance metrics including CAC, ROAS, conversion, retention, and LTV
Performance Marketing
- Lead paid media strategy across search, social, programmatic, affiliate, and emerging channels
- Manage agency partners and oversee media investment strategy and budget allocation
- Establish a rigorous testing and optimization framework
Lifecycle & CRM
- Build and scale lifecycle programs including onboarding, nurture, retention, and reactivation
- Leverage segmentation and personalization to improve engagement and repeat behavior
- Partner with cross‑functional teams to align lifecycle strategy with customer experience
Measurement & Experimentation
- Develop attribution models and testing frameworks to measure incrementality and performance
- Build reporting and dashboards tied directly to revenue impact
- Improve tracking, data quality, and decision‑making infrastructure
Product & Cross‑Functional Collaboration
- Partner with product and engineering to improve conversion and funnel performance
- Translate growth strategy into experimentation roadmaps
- Align digital initiatives with broader business and go‑to‑market strategy
Capability Building
- Design and evolve the digital marketing operating model (agency + in‑house)
- Define team structure and hiring roadmap over time
- Develop scalable playbooks that can be adapted across markets
Requirements
- 8+ years leading digital growth, performance marketing, or demand generation
- Experience in DTC, e‑commerce, or performance‑driven environments
- Proven track record building or scaling digital capabilities
- Ownership of significant paid media budgets with measurable revenue impact
- Strong understanding of CAC, ROAS, conversion, retention, and LTV drivers
- Hands‑on experience with performance marketing and lifecycle/CRM strategy
- Experience managing agencies and cross‑functional stakeholders
- Strong communication skills and ability to influence at the executive level
Preferred
- Experience with complex or hybrid go‑to‑market models
- Familiarity with enterprise martech stacks (GA4, CDPs, server‑side tracking, etc.)
- Experience with attribution modeling and experimentation frameworks
- Exposure to global or multi‑market organizations
- Interest in leveraging AI‑driven tools for marketing optimization