Local Marketing Program Manager. Job in Birmingham LilyLifestyle Jobs

Job Description
At Regions, the Corporate Marketing Business Partner serves as a strategic liaison between Marketing and assigned geographical areas and/or business units. This role is responsible for developing and executing strategies that align with Regions' objectives, driving brand awareness, growth, and customer acquisition/retention. This role partners with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns.

Primary Responsibilities

Serves as Marketing Communications representative, when applicable, for assigned geographies or business units

Develops comprehensive priority market or business unit strategies/campaigns that align with Regions' overall marketing strategy

Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g., geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives

Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention

Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)

Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives

Plans and executes, when applicable, high-value client events

Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.)

Manages, on occasion, junior business partners, offers advice and guidance

May take responsibility for larger geographies and/or business units with complex needs and/or objectives

Manages high-dollar marketing strategies when needed

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree in Marketing or related field

Five (5) years of experience in marketing or sales, preferably within banking and/or financial services

Experience with event planning

Willingness to travel for program and/or initiative execution

Skills and Competencies

Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work in a team environment

Demonstrated leadership or influencer capabilities

Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture

Independent decision making

Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong interpersonal skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Position Type
Full time

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target

Minimum: $86,814.75 USD

Median: $112,360.00 USD

Incentive Pay Plans
This job is not incentive eligible.

Benefits Information

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Location Details
Regions Center, Birmingham, Alabama

Equal Opportunity Employer / Including Disabled / Veterans
Equal Opportunity Employer/including Disabled/Veterans

#J-18808-Ljbffr