Digital Marketing Manager

Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Manager. This full-time benefits-eligible position requires someone who has demonstrated skills and abilities in managing and executing digital marketing campaigns from strategy to delivery, who is knowledgeable about the use of email and social media in marketing campaigns, who is proficient in using data to inform decisions and improve performance and who has the ability to positively contribute to an anti-racist organization and assist in dismantling structural racism in marketing. Applicants for this role should have exceptional communication and analytical skills, and demonstrated creativity, collaboration, and project management skills.CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and thus we seek a broad spectrum of employees. We strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those who are from other underrepresented communities.ORGANIZATION DESCRIPTIONLed by Artistic Director Rick Dildine and Managing Director Ryan French, Children's Theatre Company (CTC) is the nation’s leading theatre for multigenerational audiences and is one of the 25 largest producing theatres in the United States. A winner of the Tony Award for Outstanding Regional Theatre, CTC creates extraordinary theatre experiences that educate, challenge and inspire young people. It has set standards of excellence in the quality of its productions, commitment to new work, and innovative education and community partnerships.DIVERSITY AND INCLUSION STATEMENTCTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC is committed to a future where our theatre is a home for all people, all families, and is truly reflective of our community. We are also committed to providing a work environment that is free from discrimination. CTC prohibits discrimination in employment against any employee or job applicant because of that person’s race, color, creed, religion, ancestry, sex, national origin, disability, genetic information, age, sexual orientation, gender identity, gender expression, marital status, familial status, veteran status, status with regard to public assistance, membership in a local human rights commission or any other legally protected status.POSITION SUMMARYCollaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC’s digital marketing agency, the Digital Marketing Manager strategizes, plans, and implements paid digital advertising efforts to create high-impact campaigns that inspire engagement, deepen patron relationships, and advance CTC’s mission. This position plays a key role in defining data-driven digital marketing strategy and leads the implementation of all aspects of paid digital marketing and email campaigns, including targeted messaging for key audience segments, and ensuring cohesive, brand-aligned, and results-driven campaigns.ESSENTIAL FUNCTIONSDigital Strategy & Campaign LeadershipPlan, manage, and optimize paid digital marketing strategies and email communications for productions, subscription tickets, and education initiativesLead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms, working with CTC’s digital agency to align targeting, creative, and pacing for optimal performanceReview Google Analytics dashboard in partnership with digital agency for website, search, digital advertising, and email to measure key metrics, report on findings, and provide recommendations for changes to strategy to maximize reach and engagement, and drive web trafficIdentify emerging platforms and technologies that enhance audience engagementEmail Marketing & Patron CommunicationsManage planning, scheduling, list segmentation, design, and deployment of all Marketing and Education department email campaigns, including subscription, single tickets, and all Theatre Arts Training programs, student matinees, and other public eventsDesign, automate, and deploy pre- and post-show patron emails to build loyalty and encourage repeat attendanceAnalyze performance and optimize content and cadenceWebsite & Content SupportCollaborate on website updates, SEO, and landing pages to enhance user experience and conversionsSupport content capture efforts to deepen audience engagement and build interest in CTC’s Education classes and campsCRM & Audience SegmentationPartner with Tessitura Database Administrator to utilize CRM data to generate targeted segmentation personalized campaigns that deepen engagement and retentionDevelop proficiency in CRM system to build and export lists for all email campaigns and marketing mailings as needed, providing back-up to Tessitura Database AdministratorProvide back-up to Ticket Office Manager for text and ticket-delivery platform to enhance patron experienceCross-Departmental Leadership & CollaborationRecord and track all email campaigns within the shared digital communications calendar to coordinate efforts with the Education and Development teamsProvide digital strategy guidance across departments and initiatives, including Plays for New Audiences and institutional campaignsContribute to special projects and events that advance CTC’s marketing goalsCollaborate with all departments in the furtherance of CTC’s goal of being an anti-racist/anti-bias theatre that works towards Justice, Equity, Diversity, and InclusionEncourage and empower everyone to speak out against racist workplace practices and policiesStudy topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and how that shapes CTC’s workplace and the lives of CTC employeesPositively contribute to the ACT One platform, creating a future where our theatre is a home for all people, all families, reflective of our communityCOMPENSATIONThe starting salary range for this full-time position is between $54,000 and $60,000 annually. Benefits include medical, dental and vision insurance; short-term and long-term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b) retirement savings plan.Knowledge, Skills and AbilitiesAdaptability - Ability to adapt to rapid pace in a changing workplaceAnalytical Skills - Ability to use thinking and reasoning to solve a problemCreative - Ability to think in such a way as to produce a new concept or ideaCollaboration - Ability to work with others & be a positive team member contributing to a positive cultureCommunication - Ability to clearly and concisely express ideas and ask questions effectively with othersCritical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problemsDecision Making - Ability to make critical decisions while following company proceduresDetail-oriented – Thoroughness and accuracy when completing a task through concern for all areas involved, no matter how smallInclusive – Skill and value of providing equal access of opportunities and resources for people who might otherwise be excluded or marginalizedProject management skills – Ability to plan and manage workflows and personnel in a holistic and integrated fashion to ensure progress of projects, and awareness of responsibilities among staffSelf-Directed – Ability to prioritize work, work independently, and take initiative to successfully execute responsibilitiesStrategic – Ability to think long-term and holistically about goals, connecting day-to-day tactics to broader organizational objectives and making data-informed decisions that advance the missionTime Management - Ability to manage the available time to organize and complete work efficiently and effectively within given deadlinesExperienceSignificant demonstrated knowledge and skill in management and execution of digital marketing campaigns, ideally in the performing arts, entertainment, or nonprofit sectorDemonstrated success managing multi-channel digital advertising, email marketing, and analyticsProficiency with Google Ads, Meta Business Suite, GA4, and CRM systems (Tessitura experience preferred)Strong understanding of SEO, SEM, content marketing, and emerging digital trendsExcellent writing, editing, and communication skills with an eye for design and storytellingCollaborative leadership style with the ability to manage multiple priorities and partners in a fast-paced environmentOther QualitiesA commitment to ethical conduct in all respects of the work environmentA commitment to creating a just, equitable and inclusive work environmentA commitment to the protection of confidential information to which this position has accessAbility to positively contribute to an anti-racist/anti-bias organization and work to dismantle structural racism in theatreA passion for the arts is a plusTO APPLYPlease submit a cover letter and resume on our Careers Portal: https://www.paycomonline.net/v4/ats/web.php/jobs?clientkey=7EB09C865F48106614568EA2AE32F260
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