Google Ads Manager at Internet Marketing Expert Group Knoxville, TN

Google Ads Manager
Job at Internet Marketing Expert Group, Knoxville, TN.

Senior SEM (Google Ads) Specialist Position
This position requires senior-level Google Ads management experience.

We seek a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and Marketing teams to maximize ROI, drive traffic, and increase customer acquisition. Additionally, you will be responsible for managing our paid search budget and maintaining campaign efficiency.

Benefits

Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid available.

Retirement (Simple, and we match up to 3%), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance

Primary Responsibilities

Develop, implement, and manage paid search campaigns on Google and other platforms

Execute tests, collect and analyze data, and identify trends and insights for optimization

Ensure maximum ROI in paid search campaigns through data-driven analysis and decision-making

Monitor, report, and analyze website analytics, PPC initiatives, and campaigns

Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies

Optimize ad copy and landing pages for paid search engine marketing campaigns

Expand and optimize keyword discovery and targeting strategies

Research and analyze competitor advertising tactics and performance

Prepare new ad copies, pause underperforming ads, and manage bids

Continuously monitor and track search activity, making necessary adjustments for optimal performance

Conduct competitive analysis of websites, audience targeting, keyword selection, and budget recommendations

Focus on attracting quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions

Utilize various ad extensions and features to enhance ad performance

Perform A/B split-testing for ads and landing pages, and monitor campaign performance daily

Requirements

Proven senior-level experience managing successful PPC campaigns across Google, Facebook, and Instagram

Proficiency in performance marketing, conversion optimization, and online customer acquisition

Up-to-date knowledge of trends and best practices in search engine marketing

In-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)

Strong analytical skills and experience generating SEM reports

Familiarity with A/B and multivariate testing methods

Join our dynamic team and contribute to our company's growth by optimizing our search engine marketing strategies. If you have a passion for data-driven decision-making and a track record of success in the SEM field, we encourage you to apply today.

#J-18808-Ljbffr