Lifecycle Marketing Specialist (Email & SMS Focus) at MOD BIKES Austin, TX

Summary
Location:

Remote or Austin, TX
Type:

Full-Time / Part time

About the Role
We’re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution, with optional involvement in paid advertising, creative project management, and influencer coordination. You’ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns.

How to Apply
To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit. Applications that do not include both documents will not be considered. Important: Please apply to our internal link:

Duties

Key Responsibilities

Build and optimize flows and automations in Klaviyo to drive revenue and retention

Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies

Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey

Create clear briefs for the graphic designer and oversee implementation

Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution)

Maintain and organize customer segments to ensure relevant targeting

Ensure timely delivery of all lifecycle communications

Optional Responsibilities
Paid Media

Support scheduling and launching of Meta and Google ad campaigns

Write ad copy and verify creative specs

Track daily performance and provide optimization recommendations

Analyze creative performance and suggest iterations

Creative Project Management

Manage creative briefs for all campaigns (ads, emails, site, etc.)

Coordinate with designers, videographers, and content creators

Organize and maintain content libraries across shared drives

Shopify Site Management

Set up and manage discounts and promotional offers

Update homepage assets (hero images, banners) based on campaigns

Influencer & Affiliate Programs

Manage relationships with influencers and affiliate partners

Send contracts, track deliverables, and follow up on content

Write content briefs and ensure alignment with brand messaging

Requirements

Proven experience with

Klaviyo

(flows, campaigns, segmentation)

Exceptional copywriting skills tailored to ecommerce

Data‑minded: you know how to evaluate performance and iterate for results

Highly organized with strong project management skills

Nice to Haves

Experience with Meta Ads Manager, Google Ads, Shopify, or influencer coordination

Benefits

Autonomy to lead lifecycle strategy in a fast‑growing company

Opportunity to expand into paid, site, and influencer marketing

Access to a supportive, passionate team (and electric bikes!)

Competitive salary and benefits based on experience

Work Remotely Flexible work from home options available

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