Director of Audience Strategy & Community Engagement

About the Mahaiwe
The Mahaiwe Performing Arts Center is the leading presenter of dance, music, theatre, opera, film, and educational programming in the southern Berkshires. Housed in a lovingly restored 1905 historic theater and a nearby flexible venue, both in the heart of Great Barrington, Massachusetts, the Mahaiwe brings world‑class performing arts to its community at accessible price points and serves as a cultural anchor for the region.

About the Position
Full‑Time/Exempt

Reports to: Executive Director

Supervises: Marketing & Communications Manager, Box Office Manager, House Manager, Education & Community Engagement Manager

Benefits: 100% individual health care, dental, vision, short‑ and long‑term disability, and life insurance; paid sick, personal, holiday, and vacation time; 3% matching retirement contribution; complimentary tickets; stimulating work environment; and work that makes a difference

The newly‑created position of Director of Audience Strategy & Community Engagement sits at the intersection of marketing, community engagement, and patron experience, and unites diverse revenue‑generating functions in a cohesive, data‑informed, and audience‑centered vision. A key member of the senior management team, this person deepens the Mahaiwe’s connections with existing audiences, attracting new and more diverse ones, and ensuring that every touchpoint reflects the warmth and vitality of the organization. This role ensures the execution of strategies that elevate institutional visibility, expand reach, and enhance every stage of the audience journey, from first click to lasting loyalty. The ideal candidate excels at relationship‑building, inspires teams, and relishes uncovering growth opportunities.

Qualifications

A driving interest in the performing arts and enthusiasm for the mission of the Mahaiwe Performing Arts Center, including its commitment to community access

5+ years of proven experience managing and motivating a team

5+ years of quantifiable success implementing strategy for brand position and/or customer service operations (if in non‑profit arts, preferably performing arts, that is a plus)

Experience using data to inform strategy and measure results

Entrepreneurial, creative, customer‑centric mindset and operational know‑how

Ability to think inventively from an organization‑wide perspective

Strong interpersonal skills and ability to navigate a complex, cross‑functional environment with diplomacy and good humor

Ability to galvanize internal and external stakeholders toward a shared vision, with demonstrated success building partnerships and working across diverse constituencies

Superior verbal and written communication

Outstanding organizational, time management, and project management skills with an overall execution orientation and high attention to detail

Exceptional problem‑solving skills, and the ability to manage competing priorities and multiple projects in various stages

Demonstrated ethics, integrity, and confidentiality

Digital fluency (experience with Patron Manager/LEAP or Salesforce, a plus)

Willingness to work on‑site and, on occasion, on a non‑conventional schedule, including evening, weekend, or holiday hours

Familiarity with the Berkshire region, a plus

Employment is contingent upon successful completion of a criminal background check in accordance with Massachusetts law

Physical Work Environment
This position requires an employee to operate a computer, use a telephone, and move through a variety of office and theater environments.

For full details and application instructions, please visit: https://mahaiwe.org/about/job-openings/

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