Social Media Manager (AXS)

The Role
The new Social Media Manager will be responsible for leading AXS's social media presence through both strategy and hands‑on execution, with a focus on culturally relevant, fan‑first content. The role will oversee day‑to‑day channel management, ensuring content is timely, engaging, and optimized for performance. Responsibilities include creating and publishing social‑first content, including concepting, shooting, and editing short‑form video while leveraging knowledge of platform trends and best practices. The role will also engage directly with online communities to build meaningful connections with fans, collaborate with international social teams as a subject‑matter expert, and contribute to influencer and creator marketing efforts and support campaigns within the live entertainment space.

What Will You Do?

Manage the North America social media strategy across key platforms (Instagram, TikTok, X, Facebook, LinkedIn), aligning channel approach with broader business, marketing, and brand objectives.

Lead the development and execution of integrated social campaigns that support ticket sales, partnerships, and brand initiatives, ensuring social is effectively leveraged as a core marketing channel.

Develop and oversee content strategy and editorial planning, balancing always‑on programming, campaign support, and real‑time, trend‑driven content opportunities.

Concept, produce, and optimize social‑first content (including short‑form video), ensuring creative output is platform‑native, high‑performing, and aligned with audience behavior and cultural trends.

Exercise real‑time judgment in managing high‑visibility social interactions, including community engagement, brand voice management, and escalation of sensitive or reputational risks.

Analyze performance data and translate insights into actionable strategies that improve engagement, audience growth, and conversion, partnering cross‑functionally to inform broader marketing decisions.

Serve as a subject‑matter expert for social media, advising internal stakeholders and international teams on best practices, platform trends, and strategic opportunities.

Drive cross‑functional alignment with marketing, partnerships, communications, and creative teams to ensure cohesive messaging and maximize campaign impact.

What Will You Bring?

BA/BS degree (4‑year) in Marketing, Communications, or related field.

5+ years of experience creating content in fast‑paced, culturally relevant environments such as entertainment, music, sports, or media brands or within an agency.

Strong knowledge of major social media platforms (Instagram, TikTok, X, Facebook, LinkedIn), including best practices, algorithms, and emerging features.

Deep understanding of social‑first content, particularly short‑form video, and what drives engagement across platforms.

Skilled in content creation, including concepting, shooting, and editing using tools such as Adobe Creative Suite, Canva, or native platform tools.

Excellent copywriting skills, with the ability to adapt tone and voice across platforms and audiences.

Strong community management skills, including the ability to engage thoughtfully with fans and navigate sensitive or high‑visibility interactions with sound judgment.

Ability to analyze social performance data and translate insights into actionable recommendations in partnership with analytics team.

Strong organizational and time‑management skills, with the ability to manage multiple priorities in a fast‑paced environment.

Ability to collaborate effectively across cross‑functional teams, including marketing, creative, and partnerships.

Strong awareness of cultural trends, internet behavior, and the evolving social media landscape.

Self‑starter with the ability to take ownership, move quickly, and adapt to changing priorities.

Benefits
Pay Scale:

$80,000–$90,000

Bonus:

This position is eligible for a bonus under the current bonus plan requirements.

Benefits:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance; paid holidays; vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with a current employer match of 3%; flexible spending and health savings account options; and wellness offerings. Full‑time employees are eligible for these benefits on the first day of employment.

Employment Eligibility
*Employer does not offer work visa sponsorship for this position.

Equal Opportunity
We are an equal opportunity employer and do not discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. We comply with all applicable federal, state, and local employment laws in hiring and employee decisions.

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