SEO Manager

Job Title:

SEO Manager

Department:

Marketing

Salary Range:

$110,000 - $125,000/year

Reports To:

Vice President of Digital Marketing

Work Schedule:

Monday - Thursday in office, Fridays WFH

Who We Are:

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.

Position Overview:

We are seeking a results‑driven SEO Manager with deep expertise in traditional search engine optimization, AI‑powered search strategies, and Generative Engine Optimization (GEO). This role is ideal for someone who understands how search is evolving including platforms like Google SGE, Gemini, ChatGPT, and other generative search experiences. You will lead our SEO organic growth strategy, ensuring strong visibility across both traditional and AI‑powered search ecosystems. In addition, this role partners across Marketing, Brand, and Technology to ensure content aligns with brand standards, user experience needs and technical requirements.

Key Responsibilities:

Develop and execute comprehensive SEO strategies that drive organic traffic, leads, and revenue

Optimize content and site architecture for both traditional search engines and AI‑driven search platforms

Lead Generative Engine Optimization (GEO) initiatives, ensuring brand visibility in AI‑generated responses

Collaborate with cross functional teams to ensure content aligns with platform requirements and SEO best practices

Analyze performance using tools such as Google Analytics, Amplitude, AI search tracking platforms, and others

Stay ahead of industry trends, including algorithm updates, and AI search advancements

Develop scalable SEO processes and reporting frameworks

Support keyword strategy, on page optimization, metadata and content audits

Monitor content performance and recommend improvements based on data and user behavior

Stay current on evolving SEO, GEO and AI enabled search trends

Benefits:

Competitive Salary Range between $110,000 - $125,000 depending on experience

Comprehensive Medical, Dental and Vision benefits

Opportunities for additional bonuses

401k plan with 4% company match

Complimentary corporate memberships to XPLUS and XPASS

Discounts up to 30% on retail brand merchandise

Qualifications:

5+ years of SEO experience, with proven results in competitive markets

Strong understanding of AI‑driven search

Experience with Generative Engine Optimization (GEO) strategies

Proficiency in SEO tools

Experience working with content management systems

Strong analytical and problem‑solving skills

Excellent communication and cross‑functional collaboration abilities

Strong writing and editing skills with understanding of digital user behavior

Working knowledge of SEO principles and optimization tools

Experience collaborating across marketing and technical teams

Multi brand or franchise experience preferred

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Pay Range:

$110,000 - $125,000 per year

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