Social Media Specialist

A Robert Half client is hiring a Social Media Specialist to join their team based in Washington, DC. This role offers a contract to hire employment opportunity. The chosen candidate will play a key role in executing and managing our organic and paid social media strategies. The position is within the industry, requiring the use of various skills such as Google Analytics, Instagram, Facebook Insights, and more.

Responsibilities

Execute and manage organic and paid social media strategies

Generate and manage content calendars, crafting engaging copy and multimedia components to effectively engage our audience

Independently plan, execute, and optimize paid social media campaigns using insights from social media analytics

Monitor social media feeds, engage with users, and participate in social listening to gain insights into audience preferences and trends

Prepare comprehensive reports on social media performance and provide data-driven insights to measure campaign effectiveness and inform future strategies

Cultivate relationships with existing audiences by promptly responding to inquiries, comments, and messages, while maintaining an engaging online presence

Strategically nurture and grow new audiences through targeted outreach, collaborations, and community-building initiatives

Establish social media performance metrics, analyze results against goals and benchmarks, and provide valuable recommendations for improvement

Serve as a resource to staff managing other social media channels, sharing best practices and providing recommendations.

Qualifications

Proficiency in using social media platforms such as Facebook, Instagram, and Google+.

Experience in using analytics tools such as Google Analytics and Hootsuite.

Ability to create effective social media advertisements.

Strong understanding and experience with analytics and ability to translate data into actionable insights.

Experience in blogging to increase brand awareness.

Knowledge and experience in campaign planning.

Ability to strategize and create content that can enhance brand awareness.

Familiarity with the latest trends, technologies, and methodologies in social media.

Excellent written and verbal communication skills.

Ability to work in a team and collaborate effectively with various departments.

Strong organizational skills with the ability to multitask and meet deadlines.

Attention to detail and problem-solving skills.

Degree in Marketing, Business, or related field is preferred.

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